Advertising Agency Skills for Codex

A role-based advertising agency skill pack for Codex, built for real creative and strategy workflows.

This repository turns Codex into a structured agency collaboration system with clearly defined roles, responsibilities, output rules, and approval gates. Instead of using AI as a generic content generator, this skill pack lets you work with Codex more like a real agency team.

New users can start with USAGE.md for a step-by-step guide written for people with no prior skill setup or agency workflow experience.

It includes six core roles:

• account-executive
• strategy-director
• creative-director
• copywriter
• designer
• boss

Together, they support end-to-end brand and campaign development across:

• brand strategy
• integrated marketing campaigns
• launch campaigns
• creative direction
• copywriting
• visual direction
• proposal development

What makes this different

These skills are designed around how agency teams actually work.

• Each role has clear boundaries, methods, and expected outputs.
• Every stage requires user confirmation before moving to the next step.
• If required materials are missing, the skill must explicitly ask for them instead of guessing.
• Work flows in a structured sequence, from brief intake to strategy, creative alignment, copy, design, and final review.

Workflow logic

The system is built around a real collaboration order:

Account Executive -> Problem & Objective Alignment -> Research & Material Collection -> Strategy Director -> Creative Director -> Direction Confirmation -> Copywriter / Designer -> Review

This makes the pack especially useful for people working on:

• brand proposals
• campaign planning
• creative ideation
• content systems
• social activation
• visual development
• internal agency workflows

Who this is for

This repository is made for:

• advertising agencies
• strategists
• creative directors
• copywriters
• designers
• independent brand consultants
• anyone who wants Codex to behave more like a disciplined agency team

Philosophy

The goal is not to generate more content.

The goal is to create better creative work through structure, judgment, role clarity, and collaboration.

Installation

If you want Codex to discover these skills globally, copy the skill folders into your Codex skills directory:

cp -R skills/account-executive ~/.codex/skills/
cp -R skills/strategy-director ~/.codex/skills/
cp -R skills/creative-director ~/.codex/skills/
cp -R skills/copywriter ~/.codex/skills/
cp -R skills/designer ~/.codex/skills/
cp -R skills/boss ~/.codex/skills/

If the folders already exist, update them with:

cp -R skills/account-executive/. ~/.codex/skills/account-executive/
cp -R skills/strategy-director/. ~/.codex/skills/strategy-director/
cp -R skills/creative-director/. ~/.codex/skills/creative-director/
cp -R skills/copywriter/. ~/.codex/skills/copywriter/
cp -R skills/designer/. ~/.codex/skills/designer/
cp -R skills/boss/. ~/.codex/skills/boss/

How to use

You can call a specific role directly when you already know what kind of output you need.

Examples:

• Use account-executive when you need to turn a rough client ask into a structured brief.
• Use strategy-director when you need positioning, diagnosis, audience insight, or a creative brief.
• Use creative-director when you need big idea selection, direction review, or proposal logic.
• Use copywriter when you need campaign lines, scripts, social copy, or conversion writing.
• Use designer when you need visual directions, key visual prompts, moodboards, or system thinking.
• Use boss when you want Codex to manage the whole agency workflow from brief to execution.

Recommended prompts

Here are a few practical starting prompts:

Account Executive

Use $account-executive to turn this client message into a clean internal brief, a missing-information list, and a next-step action plan.

Strategy Director

Use $strategy-director to diagnose the real business problem behind this brief and produce a positioning direction plus a creative brief.

Creative Director

Use $creative-director to evaluate these campaign routes, identify the strongest big idea, and explain which one deserves to move forward.

Copywriter

Use $copywriter to write three campaign directions, one key visual line, and five social media hooks from this confirmed strategy and creative direction.

Designer

Use $designer to translate this confirmed campaign direction into a visual system, key visual description, and AI image prompts.

BOSS

Use $boss to run this brief through the full agency workflow, stopping for my confirmation after each role output and explicitly asking me for any missing materials.

Approval model

This skill pack is intentionally built with review gates.

• Every role output must be shown to the user before moving to the next stage.
• Missing materials must be explicitly requested from the user.
• Later roles should not silently rewrite earlier strategic decisions.
• The system should pause when inputs are unclear, incomplete, or unapproved.

This is deliberate. It keeps the workflow usable for real client work instead of turning everything into uncontrolled auto-generation.

Skill structure

skills/
├── account-executive/
├── strategy-director/
├── creative-director/
├── copywriter/
├── designer/
└── boss/

Each skill contains:

• SKILL.md for role behavior, workflow, boundaries, and output rules
• agents/openai.yaml for display metadata and invocation defaults
• references/ for templates, frameworks, rubrics, and supporting structures

Example workflow

Here is a typical way to use the system:

1. Start with boss or account-executive.
2. Turn the raw client ask into a brief.
3. Confirm the problem and objectives.
4. Ask for missing research, audience, product, or brand materials.
5. Move into strategy-director once inputs are complete enough.
6. Confirm strategy before generating creative routes.
7. Move into creative-director for idea selection and direction setting.
8. Confirm the chosen direction.
9. Move into copywriter and designer for execution outputs.
10. Review everything before final packaging or delivery.

Output style

The skills are built to support outputs such as:

• internal briefs
• strategy documents
• creative briefs
• campaign platforms
• social activation ideas
• key visual directions
• copy systems
• proposal structures
• AI image prompt kits

Notes

• These skills are designed for practitioners, not for direct client-facing automation.
• They are especially useful when you want Codex to behave like a disciplined team, not a single all-purpose assistant.
• They work best when you provide real briefs, real constraints, and real approval feedback at each stage.

License

Add your preferred license here.