JJ’s AI Writing Style Guide

Train AI to write like you — across newsletters, X posts, LinkedIn, and YouTube.

---

Watch the Full Tutorial

Watch: How to Build Your Own AI Writing Style Guide

---

Want More?

---

What Is This?

This repo contains AI writing skills — structured markdown files that teach Claude Code (or any AI) how to write content in your voice and style.

Instead of re-explaining your preferences every time, you feed the AI:

1. Successful examples of content that performed well
2. Skills that define patterns, structure, and voice guidelines
3. A hierarchy so platform-specific rules override general rules

The result: AI that writes like you, consistently, across every platform.

---

How It Works

Skill Hierarchy

CLAUDE.md (Root)
    └── General copywriting rules for ALL content

/Newsletters/newsletter-writer-skill.md
    └── Overrides root for newsletters

/X/x-writer-skill.md
    └── Overrides root for X/Twitter

/Linkedin Successful Posts/linkedin-writer-skill.md
    └── Overrides root for LinkedIn

/Youtube posts/youtube-outline-skill.md
    └── Overrides root for YouTube

Platform-specific skills take priority over the general skill when there are conflicts.

---

Repo Structure

JJ's Content Guide/
├── CLAUDE.md                          # Root skill (general copywriting)
├── README.md                          # You are here
│
├── Newsletters/
│   ├── newsletter-writer-skill.md     # Newsletter-specific skill
│   ├── Successful Posts/              # Examples that performed well
│   │   ├── 01-some-weird-stuff-is-happening-in-ai.md
│   │   ├── 02-im-done-with-no-code-heres-why.md
│   │   └── 03-elena-verna-creator-economy.md
│   └── New Posts/                     # Drafts
│       └── the-future-isnt-built-for-humans.md
│
├── X/
│   ├── x-writer-skill.md              # X/Twitter-specific skill
│   └── Successful Posts/              # Examples that performed well
│       ├── cj-hess-swarm-has-arrived.md
│       ├── viral-hook-10m-views-coding-app.md
│       ├── lovable-replace-saas-subscriptions.md
│       └── remotion-motion-graphics-guide.md
│
├── Linkedin Successful Posts/
│   ├── linkedin-writer-skill.md       # LinkedIn-specific skill
│   └── Successful Posts/              # Examples that performed well
│       ├── ai-agent-marketing-team-org-chart.md
│       ├── elena-verna-mom-and-pop-saas.md
│       ├── anton-lovable-smarter-update.md
│       └── alex-lieberman-hiring-100-people.md
│
└── Youtube posts/
    ├── youtube-outline-skill.md       # YouTube outline skill
    └── Successful Scripts/            # Example scripts/outlines
        ├── vibe-code-payments-mobile-app.md
        ├── riley-brown-claude-skills-general-agent.md
        └── greg-isenberg-alex-finn-proactive-ai-employee.md

---

Skills Included

General Copywriting (CLAUDE.md)

• Clarity over cleverness
• Benefits over features
• Specificity over vagueness
• Active voice, conversational tone

Newsletter Skill

• Opening hooks that grab attention
• Personal stories + vulnerability
• Section structure (The Shift, What I Built, The Invitation)
• Emotional beats and CTAs
• Based on posts with 1,600+ views, 30% read rates

X/Twitter Skill

• Short-form vs long-form patterns
• Hook formulas (pain point, contrarian, numbers, curiosity)
• Voice guidelines (lowercase casual, bold emphasis)
• Technical breakdown structure
• Based on posts with 10M+ views

LinkedIn Skill

• B2B-focused, professional but human
• Post types: thought leadership, announcements, hiring, frameworks
• Hook patterns specific to LinkedIn
• Based on posts with 2,500+ likes, 33K+ comments

YouTube Outline Skill

• Outline structure (not full scripts)
• Hook → Promise → Setup → Core → Conclusion
• 3 title options per outline
• 3 thumbnail concepts per outline

---

How to Use

With Claude Code

1. Clone this repo
2. Open the folder in your terminal
3. Run claude
4. Ask it to write content — it will automatically use the relevant skill

Example:

> Write a LinkedIn post announcing our new AI feature that helps users save 3 hours per week

Claude Code reads the LinkedIn skill and writes in that style.

With Other AI Tools

Copy the skill files into your AI’s context or system prompt. The skills are plain markdown — they work anywhere.

---

Adding Your Own Content

Adding Successful Examples

1. Create a new .md file in the appropriate Successful Posts/ folder
2. Add frontmatter with metrics:

---
Title: Your Post Title
Likes: 500
Comments: 50
Views: 10,000
---

3. Paste the full content below

Creating New Skills

1. Create a [platform]-writer-skill.md in the platform folder
2. Follow the structure of existing skills:
   • Voice & tone guidelines
   • Structure patterns
   • What to avoid
   • Reference examples

---

Credits

Built by JJ Englert

Examples from:

• JJ Englert
• Elena Verna
• Alex Lieberman
• Anton (Lovable)
• CJ Hess
• Riley Brown
• Greg Isenberg
• Alex Finn

---

License

Use this however you want. Build your own version. Make it better.

If you find it useful, join the community: linkly.link/2ZOdx