🎬 Creative Director Skill

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An AI creative director that generates advertising concepts using world-class methodologies, scores them against Cannes/D&AD-calibrated criteria, and recursively refines until the quality threshold is reached.

Not a brainstorming toy. A structured creative process that mirrors how top agencies (Droga5, Wieden+Kennedy, Mother) actually work — insight before ideas, methodology over free association, honest evaluation over flattery.

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What It Does

Feed it a brief in any format — text, voice transcript, PDF, raw notes — and it runs a full creative cycle:

1. INTAKE — extracts the brief’s DNA: product, audience, objectives, constraints
2. INSIGHT — mines consumer insights using 7 proven techniques (Mark Pollard, JTBD, Tension Spotting, HMW, Abstraction Laddering)
3. IDEATION — generates 8-12 ideas using 3 methods from different categories (structural × associative × disruptive), rotating between 20+ methodologies
4. EVALUATE + REFINE — scores against 6 weighted criteria + HumanKind + Grey Scale, then recursively improves until 9+ or convergence
5. ARTICULATE — outputs in a presentation-ready format (one-pager, top-3, campaign platform, or quick response)

You can also enter at any phase: jump to insight mining, evaluate an existing idea, or generate concepts from a known insight.

Why This Exists

Most AI “creative” tools generate ideas by free association — producing volume without structure. The result: hundreds of mediocre concepts that nobody can evaluate.

This skill enforces the discipline that separates award-winning work from filler:

• Insight-first — no ideation without a validated consumer tension
• Structural methods — SIT, TRIZ, SCAMPER, Bisociation, Synectics, not “give me 10 ideas”
• Honest scoring — calibrated against real Cannes winners, with anti-inflation rules that prevent the model from rating everything 8+
• Recursive refinement — weak criteria get targeted improvement using different methods each pass
• Kill Your Darlings — the skill argues against its own favorite ideas to test their strength

What’s Inside

creative-director/
├── SKILL.md                              # Core skill — phase router + instructions
├── assets/
│   └── output-templates.md               # 4 presentation formats
└── references/
    ├── methods-catalog.md                # 20 creative methodologies as executable cards
    ├── method-selection-matrix.md        # Task → method routing + rotation rules
    ├── insight-mining.md                 # 7 insight discovery techniques