Hormozi Sales & Cold Outreach — Claude Skills

Three Claude Code skills that turn a cold list into booked calls and a weak offer into one people feel stupid saying no to. Built around Alex Hormozi’s offer and business frameworks plus eight cold-outreach systems (Hormozi, Kennedy, Cialdini, Cardone, Belfort, Brunson, Godin, Gary Vee) — routed automatically to whatever you’re stuck on.

This is the actual skill pack I keep loaded when I’m writing offers and outreach and pitching the Knox Community. Not a demo. The real thing.

Credit: The frameworks here are distilled from public books, talks, and interviews (Alex Hormozi’s $100M Offers and $100M Leads, Dan Kennedy, Robert Cialdini, Grant Cardone, Jordan Belfort, Russell Brunson, Seth Godin, Gary Vaynerchuk). Packaged into Claude skills by Roman Knox. Buy their books — they’re worth it.

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What’s inside

Three skills, each a self-contained SKILL.md you drop into Claude Code:

1. alex-hormozi-pitch — Grand Slam Offers

Build offers so good they’re hard to refuse, using Hormozi’s $100M Offers method.

• The Value Equation — Dream Outcome × Perceived Likelihood ÷ (Time Delay × Effort)
• The four guarantee types (unconditional, conditional, outcome-based, anti-guarantee)
• The MAGIC naming formula
• Value-stack and bonus construction, scarcity, urgency, objection elimination

2. alex-hormozi-from-zero — The Operator’s Field Guide

Eleven framework clusters covering 0-to-1 through $10M+, routed to your exact stage and block.

• Fear OS, the 3 Ps of business ideas, Brand Mosaic + Core Four
• Volume Not Volatility, Stick To One Thing, Barrels & Ammunition, 3D training
• Leverage Ladder, Hypothesis-First thinking, More/Better/New allocation
• Asks you clarifying questions first, then prescribes — no generic answers

3. cold-outreach-board — 8 Persuasion Systems, 1 Router

Describe your outreach problem; it routes to the right expert and writes the message.

• No replies → Hormozi lead-magnet opener · Too salesy → Cialdini reciprocity
• Ghosted → Cardone 10X follow-up · Don’t know what to say → Kennedy PAS
• Can’t close the DM → Belfort Straight Line · Funnel logic → Brunson value ladder
• Positioning → Godin smallest viable audience · Trust from zero → Gary Vee jab-jab-hook

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Why this beats writing it yourself

Most offers die on the Value Equation and most cold outreach dies on the opening line. These skills don’t hand you a template — they diagnose first:

1. Stage and block before tactics. Every skill asks where you are and what’s actually stopping you, then routes. A $0 founder and a $1M founder get different answers.
2. Component-level, not category-level. “Ads don’t work” is a beginner diagnosis. These skills push you to the exact step in the sequence that breaks.