manram/esc-skills

🧠 ESC Skills — AI Marketing Skills for Agents

70+ battle-tested AI marketing skills for digital marketing professionals who think like strategists.

English · Português

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🇺🇸 English

The largest open collection of AI marketing skills for AI agents (Gemini, Claude, Cursor, GPT, Windsurf, Cline, Antigravity, Trae, Manus, and more) — purpose-built for digital marketing professionals: CRO, SEO, Google Ads, Meta Ads, Performance Marketing, Google Tag Manager & Advanced Tracking, Design, Web Development, Security & Architecture, and DevOps.

Built by the Estrategista Social Club — the club where marketing professionals learn to think, test, and convert like strategists — not like button pushers.

Strategic content, real-world analysis, high-level discussions, and zero bullshit for those who take marketing seriously (as a lifelong career).

Methodology tested with 100+ clients. R$400MI+ in sales influenced.

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📑 Table of Contents

• What Are AI Marketing Skills?
• How Skills Connect
• Workflow: /esc-start
• Why Star This Repo?
• Featured AI Marketing Skills
• All Available Skills (70+)
• Quick Start
• AI Agent Setup
• Updates
• FAQ
• Star History

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What Are AI Marketing Skills?

Before skills: You write long, detailed prompts from scratch every time. The agent gives generic output. You spend more time editing the result than you would doing the work yourself.

After skills: You load one file and the agent becomes a specialist — with methodology, constraints, examples, and quality criteria baked in. Output is structured, consistent, and production-ready.

The bridge: An AI marketing skill is a plug-and-play expertise module. It’s a folder with a SKILL.md file (plus optional references, scripts, and assets) that teaches the AI agent how to execute a specific marketing task like a senior professional.

How they work:

1. The agent detects the skill is relevant (via trigger keywords) or you load it explicitly