/focus-group

Give Claude a standing focus group cloned from your own sales calls.

Clone your customers with Claude. Point it at all your sales call transcripts once. It discovers the 3-5 customer archetypes hiding in them, builds each into a grounded composite persona, then convenes them as a standing focus group you can pitch anything to — an offer, a hook, a price, a landing page, an email — before it goes live.

/focus-group                              # first run: analyze transcripts + confirm panel
/focus-group "$3k tier for the workshop"  # pitch the panel anything
/focus-group rebuild                      # ingest new transcripts incrementally

What people actually use it for

• Price tests — “Juno buys at $3k, Dana stalls and asks who else is on the call.”
• Hook and headline reads — which seats scroll past, which lean in, with receipts.
• Landing page and email teardowns — objections attributed to the archetype that raised them on real calls.
• ICP correction — “you say you sell to ops leads, but every closed deal was a founder.” The transcripts talk back.

How it works

Setup (once): Claude indexes every transcript, extracts decision behavior per call (their words, their objections, their price reactions), and clusters the real people into archetypes by how they buy — not demographics. Then it shows you what it found — “here are your archetypes, and here’s who your customer appears to be” — you rename, merge, or cut seats and correct the ICP. Your corrections plus the closed/won patterns become business.md, and each confirmed archetype becomes a named fictional composite with a dossier: identity, buying journey, objection map, style guide, a 20-30 line quote bank, and a coverage map of what it can and can’t speak to.

Run (every time): a moderated panel, not an LLM council.

1. Round 1 — one isolated subagent per seat, loaded with only its dossier and prior positions. Each emits a pre-verbal signal (attention / valence / arousal) before any words; clones can shrug (“I’d have scrolled past this”) or flag NO-DATA.
2. Moderator pass — extracts the 2-3 sharpest splits. Adds zero opinions.
3. Round 2 — only the contested seats, shown just the opposing take, with an anti-convergence instruction. Position flips are recorded as high-value events.
4. Readout — reports the distribution, never resolves it: unanimous points, splits with attribution, top objections with receipts, what would flip each holdout.
5. Live room — stay in and grill any clone (“Dana, what if it’s half price?”).

Every objection or enthusiasm must trace to dossier evidence or be tagged as extrapolation. Disagreement is the product — nothing ranks, synthesizes a winner, or manufactures consensus.

Composites, never real people