Marketing Skills

A reusable library of agent skills for marketing, creator operations, SEO, GEO, lifecycle, and campaign execution.

This repo includes the same skill library in both:

• .agents/skills
• .claude/skills

Use .agents/skills as the broader agent-compatible version. Use .claude/skills when you specifically want the Claude-oriented copy.

They are designed to be used in two ways:

1. Use the repo as a full skill library.
2. Copy individual skill folders into your own agent skills directory.

What These Skills Are

Each skill is a self-contained folder with:

• SKILL.md for trigger rules and workflow instructions
• README.md for a quick explanation
• references/ for supporting docs
• examples/ for example inputs and outputs
• .claude-plugin/plugin.json for metadata

Some skills are general-purpose marketing skills. Others are tuned for creator-marketing and influencer workflows, with examples grounded in Infloq.

Prerequisites

You need Claude Code installed and configured if you want to use these in Claude Code.

Official Anthropic docs:

• Claude Code overview: https://docs.anthropic.com/en/docs/claude-code/overview
• Claude Code quickstart: https://docs.anthropic.com/en/docs/claude-code/quickstart
• Claude Code setup: https://docs.anthropic.com/en/docs/claude-code/setup
• Project memory with CLAUDE.md: https://docs.anthropic.com/en/docs/claude-code/memory

Option 1: Use The Full Repo

Clone this repo somewhere on your machine:

git clone https://github.com/infloq/skills.git
cd skills

Then copy the full skill collection into your preferred skills directory.

Recommended source in this repo:

.agents/skills/

For Claude Code only:

mkdir -p ~/.claude/skills
cp -R .agents/skills/* ~/.claude/skills/

For shared multi-agent use:

mkdir -p /path/to/your-project/.agents/skills
cp -R .agents/skills/* /path/to/your-project/.agents/skills/

After that, open Claude Code in any project and use the skills via normal task prompts.

Option 2: Copy Only The Skills You Want

If you only want a few skills, copy individual folders.

For Claude Code:

mkdir -p ~/.claude/skills
cp -R .agents/skills/influencer-brief ~/.claude/skills/
cp -R .agents/skills/generative-engine-optimisation-geo ~/.claude/skills/
cp -R .agents/skills/ugc-brief-generator ~/.claude/skills/

For .agents:

mkdir -p /path/to/your-project/.agents/skills
cp -R .agents/skills/influencer-brief /path/to/your-project/.agents/skills/
cp -R .agents/skills/generative-engine-optimisation-geo /path/to/your-project/.agents/skills/
cp -R .agents/skills/ugc-brief-generator /path/to/your-project/.agents/skills/

This is the simplest “copy and paste” approach.

You can also drag a skill folder directly into either ~/.claude/skills/ or .agents/skills/ if you do not want to use terminal copy commands.

How To Use The Skills

Open Claude Code inside your working project:

cd /path/to/your/project
claude

Then ask naturally for the task you want.

Examples:

Write a creator campaign brief for a skincare launch
Build a GEO optimization plan for our homepage
Create a UGC brief for TikTok creators
Plan a webinar funnel for B2B marketers
Write a landing page for our new product launch

In practice, Claude Code can use skills from natural-language requests when the request matches the skill’s description and purpose.

Suggested Project Setup

In your actual working repo, keep:

• a root CLAUDE.md for project-specific guidance
• a local .agents/skills/ folder for reusable agent skills
• optionally a local .claude/skills/ folder for Claude-specific placement

Typical layout:

your-project/
├── CLAUDE.md
├── .agents/
│   └── skills/
│       └── ...
└── .claude/
    └── skills/
        ├── influencer-brief/
        ├── generative-engine-optimisation-geo/
        └── other-skills/

Use CLAUDE.md for company or project context. Use .agents/skills as the default shared skills location. Use .claude/skills when you explicitly want Claude-only placement.

Skill Categories

Content and Copy

• blog-writer
• content-optimizer
• landing-page-copywriter
• pricing-page-copywriter
• ad-copy-generator
• email-campaign-writer
• press-release-writer
• feature-announcement-writer
• case-study-writer
• lead-magnet-creator
• brand-voice-guide

SEO and Search

• generative-engine-optimisation-geo
• seo-content-brief
• keyword-cluster-builder
• backlink-optimizer
• local-seo-optimizer

Creator and Influencer Workflows

• influencer-brief
• creator-discovery
• creator-search
• creator-vetting
• ugc-brief-generator
• campaign-planner
• campaign-roi-calculator
• affiliate-program-planner

Lifecycle, Funnel, and Growth

• content-calendar-planner
• marketing-funnel-mapper
• conversion-rate-auditor
• retention-marketing-planner
• upsell-cross-sell-writer
• crm-segmentation-planner
• newsletter-strategy-builder
• review-generation-strategy
• referral-program-designer
• webinar-funnel-planner
• event-promotion-planner

Research, Positioning, and Sales Support

• offer-positioning
• customer-persona-builder
• competitor-messaging-analysis
• market-research-synthesizer
• win-loss-analysis
• marketing-kpi-dashboard-planner
• sales-enablement-asset-writer
• saas-demo-script-writer
• testimonial-harvester
• partnership-outreach-writer
• community-growth-planner
• product-launch-marketer
• survey-question-designer

Example Copy-Paste Workflow

If you want one skill only:

mkdir -p ~/.claude/skills
cp -R .agents/skills/influencer-brief ~/.claude/skills/

Or:

mkdir -p /path/to/your-project/.agents/skills
cp -R .agents/skills/influencer-brief /path/to/your-project/.agents/skills/

Then in Claude Code:

Create an influencer brief for a DTC wellness product launch

Example Full-Library Workflow

Install the whole set:

mkdir -p ~/.claude/skills
cp -R .agents/skills/* ~/.claude/skills/

Or install them into .agents/skills:

mkdir -p /path/to/your-project/.agents/skills
cp -R .agents/skills/* /path/to/your-project/.agents/skills/

Then use whichever workflow fits:

Plan a creator campaign
Write the landing page
Generate the email launch sequence
Create the KPI dashboard structure

Notes

• These skills are modular. You do not need to install all of them.
• The Infloq-specific references are examples, not hard dependencies.
• Many of the skills are useful for any website or marketing team.
• The creator-marketing workflows are especially aligned with Infloq.
• In this repo, .agents/skills is the primary portable skill library.
• .claude/skills is kept as a Claude-oriented mirror.

Repository Structure

.agents/
└── skills/
    ├── skill-name/
    │   ├── SKILL.md
    │   ├── README.md
    │   ├── .claude-plugin/
    │   │   └── plugin.json
    │   ├── references/
    │   └── examples/
    └── ...

.claude/
└── skills/
    └── ... mirrored copy

Next Step

Copy the full library if you want a broad marketing toolkit. Copy individual folders if you want a minimal setup.