Drop-in Claude Code skills by RyMac — copywriting, sales pages, VSLs, SEO/AEO, code audit. Grab one or all.
Overview
These are the actual skills I (RyMac) built to run my businesses: writing sales pages, VSLs, headlines, direct-response letters, SEO/AEO blog posts, video scripts, and auditing the sites I ship. I use them every day. Now they're yours. Grab skill (just the sales-letter writer, say) or grab the . Each one is plug-and-play: copy the folder into Claude Code, restart, and ask. No config, no API keys, no dependencies. A Claude Code skill is a folder with a SKILL.md file that teaches Claude a specific job: the exact process, rules, and taste I use. Once it's installed, Claude loads it automatically when your request matches, so you get my method instead of generic output. More on skills → You need Claude Code installed. That's the only requirement. Every skill lives in its own folder under skills/, and each has its own README with triggers and an example. 1. Download or copy the single skill folder you want (e.g. skills/rymac-direct-sales-copy). 2.
README
RyMac Skills
A pack of drop-in Claude Code skills for marketers, closers, agency owners, and creators.
These are the actual skills I (RyMac) built to run my businesses: writing sales pages, VSLs, headlines, direct-response letters, SEO/AEO blog posts, video scripts, and auditing the sites I ship. I use them every day. Now they’re yours.
Grab one skill (just the sales-letter writer, say) or grab the entire pack. Each one is plug-and-play: copy the folder into Claude Code, restart, and ask. No config, no API keys, no dependencies.
What’s a “skill”?
A Claude Code skill is a folder with a SKILL.md file that teaches Claude a
specific job: the exact process, rules, and taste I use. Once it’s installed,
Claude loads it automatically when your request matches, so you get my method
instead of generic output. More on skills →
You need Claude Code installed. That’s the only requirement.
The skills
Every skill lives in its own folder under skills/, and each has its
own README with triggers and an example.
✍️ Copywriting & sales pages
| Skill | What it does |
|---|---|
| rymac-sales-page-builder | Builds a full high-converting sales page / funnel: headline first, then a pain-agitate-solution engine, mechanism, value stack, proof, pricing, FAQ, CTA. Orchestrates the copy skills below. |
| rymac-headline-copywriting | Headlines, hero sections, and CTAs using a pain + dream-outcome formula, awareness-stage diagnosis, and a SaaS swipe file. |
| rymac-direct-sales-copy | Direct-response P.A.S. (Problem-Agitate-Solution) sales letters in the Dan Kennedy tradition, a personal letter to one reader. |
| rymac-paid-traffic-landing-page | Single-screen, one-decision landing pages for paid ad traffic (Meta/Google/YouTube), message-matched to the ad, one CTA, nothing that leaks. |
🎬 Video scripts
| Skill | What it does |
|---|---|
| rymac-vsl-copywriting | Video sales letter (VSL) scripts in a slide-per-sentence format, plus “invisible VSL” organic variants for YouTube. |
| rymac-ctc-video-script | Bite-sized teaching / course video scripts in the same slide-per-sentence animation format (VO reads the on-screen text verbatim). |
📈 SEO & content
| Skill | What it does |
|---|---|
| rymac-seo-writer | Quick keyword-optimized blog posts for any business or niche: research a keyword, write the article, format it to publish. |
| rymac-aeo-blog-writer | The pro version: SEO + AEO posts built to rank and get cited by AI answer engines (Google AI Overviews, ChatGPT, Perplexity). Runs live SERP recon, writes answer-first. |
🔧 Build quality
| Skill | What it does |
|---|---|
| rymac-code-audit | Multi-lens audit of a web build for bugs, performance / Core Web Vitals, technical SEO / crawlability, and mobile responsiveness, delivered as a severity-ranked report with file:line locations and concrete fixes. |
🔍 Research & the conversion machine (new, the skills from the live-build videos)
| Skill | What it does |
|---|---|
| rymac-niche-research | Validates a niche BEFORE you build: 6 parallel research agents (verbatim pain quotes, psychology, competitor matrix, demand proof + lead-pool count, unit economics + net margins, response-behavior audit) → a BUILD / PIVOT / SKIP verdict, an affordability call on whether the niche can actually pay your price, a margin-floor check on your own delivery cost (most people validate that the customer can pay and never check that they can deliver), the profit left on the table, and ROI hooks in their own numbers. Ships with the 3 Laws as a default mechanism (swap in your own). Writes a handoff contract every skill below reads, so you never re-explain the niche. |
| rymac-profit-calculator | The “run YOUR numbers” calculator that is a sales page’s pain engine: the prospect’s own inputs, honest cited constants, bad-news-then-good-news output, one CTA. The logical twin of the P.A.S. sales letter: emotion gets people to buy, logic lets them justify it. Nobody argues with their own math. |
| rymac-exit-pop | Exit-intent popup done right: desktop mouse-leave + mobile fast-scroll-up triggers with proven constants, offering a free asset the page never promised. |
| rymac-call-funnel | The plumbing that turns traffic into scheduled calls: one AI persona across chat/voice, emergency keywords that ping a live human, and every channel booking against one calendar truth. |
| rymac-relationship-sequence | The 10-email sequence that trains new leads to open and click: E1 delivers the promise instantly, one idea + one link per email, no pitch before E9, proven cadence included. |
Install
Option A: grab 1 skill
- Download or copy the single skill folder you want (e.g.
skills/rymac-direct-sales-copy). - Drop it into your Claude Code skills directory:
- Global (every project), recommended:
~/.claude/skills/(Windows:C:\Users\\.claude\skills\) - One project only:
/.claude/skills/
- Global (every project), recommended:
- Restart Claude Code. Ask for what the skill does and it loads automatically.
Option B: grab the entire pack
Clone the repo and copy every skill into your global skills directory:
git clone https://github.com/oathdriven/rymac-skills.git
cp -r rymac-skills/skills/* ~/.claude/skills/
Windows (PowerShell):
git clone https://github.com/oathdriven/rymac-skills.git
Copy-Item rymac-skills\skills\* "$env:USERPROFILE\.claude\skills\" -Recurse
Restart Claude Code and check your skills list. All 14 should be there.
Global vs. project scope: global (
~/.claude/skills/) makes a skill available in every project on your machine. Project scope (/.claude/skills/) limits it to that one repo. For skills like these which are general craft you’ll want everywhere, global is the right call.
See INSTALL.md for the full walkthrough and troubleshooting.
How to use them
Once installed, you don’t “call” a skill. You just ask. Say “write me a sales
letter for my roofing business” and rymac-direct-sales-copy fires on its own.
Each skill’s README lists the phrases that trigger it. You can also force one
with its slash command, e.g. /rymac-headline-copywriting.
Run the entire machine (3 commands)
The skills are built to hand off to each other. rymac-niche-research writes a
niche-research-.md ending in a HANDOFF CONTRACT: the spine, the
headline inputs, the calculator spec, the PAS inputs, and every number with its
source. Everything downstream reads that block instead of interviewing you again.
"research , I want to sell a $X/mo offer"
"use rymac-profit-calculator with niche-research-.md"
"use rymac-sales-page-builder for , research is in niche-research-.md"
Research → offer → page, without re-explaining the niche, the pain, the margins, or the price. Each step also prints the next command when it finishes, so you can follow the chain without memorizing it.
One thing worth knowing: the research skill scores your niche against a mechanism: the standards you think operators should hit, whose failure to hit them becomes your offer. It ships with the 3 Laws (speed to lead, follow-up persistence, right message) as a sourced default that works for any business taking inbound leads. If you have your own framework, the skill asks for it once and saves it. That gap, priced against the niche’s real margins, is where an offer actually comes from.
License
MIT. Free to use, modify, and share, personally or commercially. An attribution back to theonlyrymac.com is appreciated but not required.
Connect
Built by RyMac. If these help you close deals or ship faster, I’d love to here about it: my free Skool community is here
- ▶️ I do live builds and explanations on my YouTube
- 📁 Get your free ICM Folder System: FilesnFolders.com
- 🧰 Free sales and marketing software: buildmarketclose.com
- 💼 LinkedIn: in/theonlyrymac
- 🔗 Everything else: theonlyrymac.com
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Install
npx skillfish add oathdriven/rymac-skills