GTM Flywheel

15 AI-Powered Skills That Turn Claude Code Into Your GTM Co-Pilot

The same frameworks used by a $7M ARR agency managing 70+ client campaigns. Now open source.

Most GTM teams waste 15+ hours a week on work that should be automated — writing cold emails from scratch, manually scoring leads, guessing which campaigns to scale, and reporting on stale data. The GTM Blueprint changes that.

Each skill is a battle-tested operational framework that Claude Code can read, understand, and execute. They’re not prompts. They’re systems — complete with scoring models, decision trees, templates, and quality benchmarks that produce consistent, deployable results.

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What’s Inside

5 Pillars. 15 Skills.

Total: ~4,200 lines of frameworks, templates, and actionable methodology.

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The Flywheel

These skills aren’t 15 independent documents. They’re an interconnected system where each skill feeds and strengthens the others:

ICP Research     →  defines WHO to target
Signal Scoring   →  determines WHEN to reach out
Cold Email       →  crafts WHAT to say
Campaign Analytics → reveals what's WORKING
Sales Intelligence → feeds insights BACK into everything

            ┌─────────────────────────────┐
            │                             │
            ▼                             │
     ICP Research ──► Signal Scoring ──► Cold Email
            ▲                                 │
            │          COMPOUNDING            │
            │          FLYWHEEL               ▼
     Sales Intelligence ◄──────────── Campaign Analytics

Every campaign you run makes every future campaign better — but only if you have the systems to capture and apply the learnings. That’s what these skills do.

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How It Works

Each skill follows a consistent SKILL.md format:

SKILL.md
├── Metadata        →  Name + description (YAML frontmatter)
├── When to Use     →  Activation criteria
├── Framework       →  The full operational playbook
├── Templates       →  Fill-in-the-blank deliverable docs
└── Tips            →  Hard-won insights from real campaigns

Claude Code reads these files and applies the frameworks to YOUR data. You bring the context — your ICP, your campaign metrics, your call transcripts — and the skills provide the methodology.

Example:

You: "Read the ICP Matrix Builder skill. I sell marketing analytics
     to VP Marketing at Series B SaaS companies. Help me build
     an ICP matrix."

Claude Code: [Reads SKILL.md] → Walks you through the 6-step process
             → Produces a scored, tiered ICP matrix using YOUR inputs

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Quick Start

1. Clone this repo

git clone https://github.com/kenny589/gtm-blueprint.git
cd gtm-blueprint

2. Start Claude Code in the repo

claude

Claude Code auto-reads the CLAUDE.md and discovers all 15 skills.

3. Pick a skill and go

"Read the Copy Frameworks skill and help me write a cold email
campaign for [your persona] at [your target company type]."

That’s it. No setup. No dependencies. No APIs to configure.

For a detailed walkthrough with 5 starter tasks: GETTING-STARTED.md

For how Claude Code and GTM work together: claude-code-and-gtm.md

For the full system architecture and data flows: architecture/system-overview.md

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Repo Structure

gtm-blueprint/
│
├── README.md                              ← You are here
├── CLAUDE.md                              ← Workspace config (Claude Code auto-reads this)
├── GETTING-STARTED.md                     ← Setup guide + 5 starter tasks
├── claude-code-and-gtm.md                 ← Why AI agents change GTM forever
│
├── architecture/
│   └── system-overview.md                 ← Full system map + data flows
│
├── cold-email/
│   ├── copy-frameworks/
│   │   └── SKILL.md                       ← SPARK framework, 6 copy archetypes, subject formulas
│   ├── sequence-architecture/
│   │   └── SKILL.md                       ← 4-step sequences, multi-channel, timing, variants
│   └── personalization-engine/
│       └── SKILL.md                       ← 6-level hierarchy, signal categories, variable architecture
│
├── icp-research/
│   ├── icp-matrix-builder/
│   │   └── SKILL.md                       ← 5-dimension scoring, tiering, 6-step build process
│   ├── persona-development/
│   │   └── SKILL.md                       ← 8-component personas, pain hierarchy, language mining
│   └── account-qualification/
│       └── SKILL.md                       ← FITS framework, 3-level qualification, batch workflows
│
├── signal-scoring/
│   ├── intent-signals/
│   │   └── SKILL.md                       ← 4-category taxonomy, scoring formula, stacking rules
│   ├── trigger-mapping/
│   │   └── SKILL.md                       ← 12 business event triggers, prioritization matrix
│   └── lead-prioritization/
│       └── SKILL.md                       ← Weighted scoring model, priority queues, dynamic re-scoring
│
├── campaign-analytics/
│   ├── performance-analysis/
│   │   └── SKILL.md                       ← 6-layer metrics stack, diagnostic trees, scale/optimize/kill
│   ├── winning-copy-extraction/
│   │   └── SKILL.md                       ← Copy anatomy, pattern recognition, playbook builder
│   └── campaign-benchmarking/
│       └── SKILL.md                       ← 3-layer benchmarks, scorecards, cross-portfolio analysis
│
└── sales-intelligence/
    ├── transcript-analysis/
    │   └── SKILL.md                       ← 7-extraction layers, language banking, operationalization
    ├── objection-mining/
    │   └── SKILL.md                       ← 6-category taxonomy, AER framework, pre-handling
    └── deal-patterns/
        └── SKILL.md                       ← 12 deal variables, 5 analyses, ideal deal profiling

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Who This Is For

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What Makes This Different

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The Skills at a Glance

Cold Email

ICP Research

Signal Scoring

Campaign Analytics

Sales Intelligence

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Contributing

Found a pattern that works? A framework that’s missing? Open a PR. The best GTM knowledge is built in the open.

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License

MIT — Use these however you want. Build on them. Adapt them. Ship them.

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Built by ColdIQ — the GTM agency that runs on AI agents.

If you want help implementing these frameworks for your business — or you want the full system with automated dashboards, Slack bots, and AI-powered onboarding — reach out.