John Peslar AI Skills

Free agent skills for founders, operators, marketers, and builders who want AI to help them think better, sell better, and automate real business workflows.

These skills work with agents that understand the open SKILL.md pattern, including Codex, Claude Code, Cursor, and other agentskills-compatible tools.

Why This Exists

Most people use AI as a better text box. The real leverage comes from giving agents repeatable operating systems: strategy lenses, workflow maps, offer frameworks, lead generation playbooks, and content engines that can be reused every week.

This repo is the public skill library from John Peslar AI. It gives away practical systems that John uses across AI automation, lead generation, content, and founder strategy.

Install

With skills.sh

npx skills add jpeslar1/john-peslar-ai-skills --all --global

Install one skill:

npx skills add jpeslar1/john-peslar-ai-skills/chamath-strategy-coach --global
npx skills add jpeslar1/john-peslar-ai-skills/my-first-million-idea-engine --global
npx skills add jpeslar1/john-peslar-ai-skills/shaan-puri-founder-brain --global
npx skills add jpeslar1/john-peslar-ai-skills/ai-workflow-architect --global
npx skills add jpeslar1/john-peslar-ai-skills/claude-code-build-auditor --global
npx skills add jpeslar1/john-peslar-ai-skills/lead-magnet-factory --global
npx skills add jpeslar1/john-peslar-ai-skills/sales-funnel-systems-auditor --global
npx skills add jpeslar1/john-peslar-ai-skills/mrbeast-content-brain --global
npx skills add jpeslar1/john-peslar-ai-skills/hormozi-hooks --global
npx skills add jpeslar1/john-peslar-ai-skills/kellen-copy-coach --global
npx skills add jpeslar1/john-peslar-ai-skills/hormozi-pitch --global
npx skills add jpeslar1/john-peslar-ai-skills/hundred-million-offers --global
npx skills add jpeslar1/john-peslar-ai-skills/kara-cold-outbound --global

With Codex Plugins

This repo includes Codex plugin collections:

codex plugin marketplace add jpeslar1/john-peslar-ai-skills

Collections:

codex plugin install strategy-thinking@john-peslar-ai-skills
codex plugin install ai-automation@john-peslar-ai-skills
codex plugin install lead-generation@john-peslar-ai-skills
codex plugin install content-distribution@john-peslar-ai-skills
codex plugin install sales-101@john-peslar-ai-skills

Skills

Looking for real-world scenarios? See EXAMPLES.md for copy-paste prompts organized by workflow.

---

Agent J Sales 101: first-client skill collection

Ten practical skills turn the Sales 101 decks into buyer research, offers, outreach drafts, call preparation, and a weekly sales routine. Start with first-client-90-day-plan for the whole journey, or choose a specific skill for the step you are on. First-meeting and first-client deadlines are planning targets; real buyer responses determine progress.

The ICP and offer skills follow the detailed Week 1 and Week 2 decks. The remaining skills expand the curriculum outline into practical workflows. The source and coverage map identifies those adaptations and the educators credited by the decks.

Each folder contains a portable SKILL.md; the skills also include Codex UI metadata and repository discovery links for Claude Code, Codex, and Cursor. They do not require the original PDFs, paid connectors, or the other skills to be installed. Where an assistant cannot install skill folders, provide the SKILL.md as instructions and include any linked reference file; that is a manual workflow, not a claim of native skill installation in every chat product.

For Claude Code, add this repository as a plugin marketplace and select the sales-101 collection. For agents using folder-based skills, use the repository’s existing installation method and select any of the ten skills below.

Skill Details

first-client-90-day-plan

Build or revise a 90-day sales execution plan for an AI automation freelancer or agency seeking its first paid client. Use for the end-to-end journey from buyer validation to paid pilot, or adapt it to an internal sponsor-backed pilot.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, pages 2-15; week1-icp-deck.pdf, pages 3-10; week2-offer-deck.pdf, pages 4-12. The 90-day schedule and stage gates below are this skill’s implementation of the curriculum, not a timeline promised by the decks.

Use when you need to:

• Plan the path from buyer evidence to a paid pilot.
• Prioritize the next sales step without waiting to complete a twelve-week course.

Example prompt:

Use $first-client-90-day-plan to build a realistic 90-day plan for my first paid automation client using my skills, available hours, and buyer access.

---

icp-validation-sprint

Choose and validate a buyer ICP for an automation service using pain, ability to pay, reachability, five disqualifiers, and ten real conversations. Use when choosing a niche, getting poor-fit replies, or preparing a first-meeting campaign.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 week1-icp-deck.pdf, pages 3-10 and 12; curriculum-deck.pdf, page 4. The deck credits Josh Braun for the without formula and illumination questions.

Use when you need to:

• Validate a reachable buyer before writing outreach.
• Choose KEEP, REWRITE, or KILL from real conversations and contradictory evidence.

Example prompt:

Use $icp-validation-sprint to help me choose an ICP and design ten conversations to validate pain, budget, and reachability in seven days.

---

first-client-offer-builder

Package a first automation service, retainer, or internal pilot into one evidence-based offer paragraph with a Value Equation review, delivery stack, bounded risk reversal, and three-buyer test. Use after choosing a buyer and before writing acquisition copy.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 week2-offer-deck.pdf, pages 3-12; curriculum-deck.pdf, page 5. The deck credits Alex Hormozi / Acquisition.com and $100M Offers for the Value Equation, stack, and risk reversal; the without phrasing follows the deck’s Josh Braun influence.

Use when you need to:

• Turn buyer pain into a clear, deliverable first offer.
• Check delivery feasibility and test whether three people can repeat the offer.

Example prompt:

Use $first-client-offer-builder to turn my ICP and buyer conversations into one credible automation offer I can test with three people.

---

first-meeting-30-day-sprint

Build a 30-day acquisition sprint toward a first qualified sales meeting using one channel, a scored 25-50-person prospect list, and a small reply-first test. Use when an automation freelancer or agency has a buyer hypothesis and needs a concrete route to conversations.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, pages 6-9; week1-icp-deck.pdf, pages 3-10; week2-offer-deck.pdf, page 13. The outline credits Josh Braun for 4T and Kara McMaster for LinkedIn four-touch outreach. Channel schedules, scoring anchors, and drafted messages here are practical adaptations, not verbatim educator scripts.

Use when you need to:

• Choose one channel and test your way to a meeting.
• Create the actual outreach or lead magnet assets for one chosen channel.

Example prompt:

Use $first-meeting-30-day-sprint to plan a 30-day sprint toward my first qualified meeting using one channel and a scored prospect list.

---

sales-discovery-call-coach

Prepare, role-play, or review a first sales discovery call for an automation service or internal pilot. Use to uncover pain, funding, authority, and timing and end with a specific mutual next step or a clean disqualification.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 10, and week1-icp-deck.pdf, page 9. The decks credit Josh Braun for illumination questions. The agenda and review structure are adaptations of the curriculum outline.

Use when you need to:

• Run discovery that ends with a clear next step.
• Review a call and distinguish a confirmed next step from a vague expression of interest.

Example prompt:

Use $sales-discovery-call-coach to prepare a discovery agenda and five questions for my next automation prospect call.

---

automation-pricing-and-close

Price a scoped automation pilot or setup-plus-retainer service and draft a clear closing conversation. Use when a qualified opportunity is ready for commercial terms, pricing feels arbitrary, or another approver is needed.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 11; week2-offer-deck.pdf, pages 6-9. The decks credit Hormozi for value-based packaging and risk reversal. Cost calculations and commercial worksheets are this skill’s adaptations.

Use when you need to:

• Cost the work and ask for a clear buying decision.
• Separate setup costs, recurring costs, gross margin, and buyer willingness to pay.

Example prompt:

Use $automation-pricing-and-close to price my scoped automation pilot and write a closing script with clear terms and a bounded risk reversal.

---

sales-follow-up-planner

Draft a bounded follow-up sequence for a real open deal or dormant sales thread using useful new information, buyer timing, and a respectful close-out. Use after a conversation, proposal, or unanswered next-step request.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 12. The outline credits Josh Braun for soft breakup and Kara McMaster for reply cadence. Exact schedules and example messages are adaptations, not verbatim source methods.

Use when you need to:

• Follow up with relevance and a clear stopping point.
• Continue an open deal with useful information while respecting buyer timing and refusals.

Example prompt:

Use $sales-follow-up-planner to draft a useful, finite follow-up sequence from my actual prospect thread, including when to stop.

---

sales-objection-sorter

Diagnose and respond to sales objections with neutral menu questions and clear fit decisions. Use for price, timing, authority, risk, or send-me-information responses in an automation service or internal-pilot conversation.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 13. The outline credits Josh Braun for detachment, menu questions, and selling as sorting. Example replies and decision branches are adaptations.

Use when you need to:

• Clarify objections and separate fit from persuasion.
• Handle price, timing, and information requests without pressure or invented certainty.

Example prompt:

Use $sales-objection-sorter to turn my top three buyer objections into neutral menu questions, response branches, and clear walk-away conditions.

---

weekly-sales-loop

Build or audit a sustainable weekly sales routine with List Build, Work-the-List, Reply Triage, and an evidence-based pipeline scorecard. Use when delivery work crowds out selling or a busy-looking pipeline is not producing meetings.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 14. The Week 1 and Week 2 source slides also reference Will Barron for sales cadence. Time budgets, cohort definitions, and diagnosis rules here are adaptations.

Use when you need to:

• Keep sales moving when delivery gets busy.
• See where the pipeline is leaking without confusing message touches with unique prospects.

Example prompt:

Use $weekly-sales-loop to build a weekly sales routine that fits my delivery workload and tracks real replies, meetings, and paid deals.

---

sales-pipeline-clinic

Diagnose a stuck first-client pipeline and rewrite one high-impact ICP, offer, email, DM, or deal next-step asset. Use for a focused sales clinic based on real copy, buyer replies, and stage counts rather than a broad funnel redesign.

Skill author: John Peslar AI

Source inspiration: Agent J Sales 101 curriculum-deck.pdf, page 15, supported by week1-icp-deck.pdf, page 10, and week2-offer-deck.pdf, page 10. The outline credits Kellen Casebeer for copy critique, cognitive load, I:you ratio, and premature-pitch review.

Use when you need to:

• Find the sales bottleneck and rewrite one asset.
• Fix one asset this week using buyer replies and real stage counts.

Example prompt:

Use $sales-pipeline-clinic to diagnose my stuck pipeline from real evidence, rewrite the highest-impact asset, and design one test for this week.

---

chamath-strategy-coach

Chamath-inspired strategy coaching for business decisions, capital allocation, founder operating systems, ambition, consistency, and hard-truth planning. Use it when you need a direct read on what compounds, what is status-seeking, what the real bottleneck is, and what should happen next.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Chamath Palihapitiya and his public YouTube channel (YouTube), including videos on business advice, investing, elite performance, risk, status, and consistency. This skill is not affiliated with or endorsed by Chamath Palihapitiya.

Use when you need to:

• Pressure-test a business plan or strategy session
• Decide whether a spend, hire, or project is worth it
• Find the actual bottleneck in a growth plan
• Separate compounding assets from status games
• Turn ambition into an operating cadence
• Review a risky bet without getting swept up in hype
• Ask the blunt questions a founder is avoiding

Example prompts:

Use $chamath-strategy-coach to pressure-test my plan to spend $1,000/month on a YouTube editor.

Use $chamath-strategy-coach to audit this annual plan and tell me what is real strategy versus wishful thinking.

Use $chamath-strategy-coach to help me build a personal operating system for ambition, focus, and consistency.

---

my-first-million-idea-engine

My First Million-inspired business idea generator for turning trends, weird businesses, founder stories, boring markets, and platform shifts into concrete opportunities. Use it when you want more than a list of ideas: you want buyer, wedge, first test, risks, and execution path.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: My First Million and its public YouTube channel (YouTube), hosted by Sam Parr and Shaan Puri. The official show positioning is that Sam and Shaan brainstorm business ideas every week, and HubSpot’s MFM idea database turns episode ideas into a searchable business idea asset. This skill is not affiliated with or endorsed by My First Million, Sam Parr, Shaan Puri, or HubSpot.

Use when you need to:

• Brainstorm business ideas from a trend, market, audience, or asset
• Find weird cash-flow businesses hiding in plain sight
• Turn a founder story into business opportunities
• Score ideas by speed to first dollar, founder fit, and upside
• Extract the mechanism from a business without copying it blindly
• Build a first test before writing software
• Choose between cash-flow, media, service, AI, local, marketplace, or community ideas

Example prompts:

Use $my-first-million-idea-engine to generate 20 business ideas from this trend: AI agents for local service businesses.

Use $my-first-million-idea-engine to analyze this weird business and extract 5 startup ideas from it.

Use $my-first-million-idea-engine to score these ideas by speed to first dollar, founder fit, and upside.

---

shaan-puri-founder-brain

Shaan Puri-inspired founder thinking skill for finding your lane, spotting mispriced assets, building audience leverage, copying proven patterns, and converting ideas into fast public proof. Use it when the real bottleneck is indecision, weak framing, or too much private thinking.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Shaan Puri (X) and public My First Million patterns. The skill is based on public Shaan Puri essays, public My First Million patterns, and public founder history. This skill is not affiliated with or endorsed by Shaan Puri or My First Million.

Use when you need to:

• Choose between multiple founder directions
• Find the repeatable loop you can keep doing
• Identify mispriced assets in your audience, network, skills, or market
• Turn a vague idea into a 7-day public proof sprint
• Build audience leverage around a business
• Copy a proven business or content pattern ethically
• Stop overthinking and pick the next move

Example prompts:

Use $shaan-puri-founder-brain to help me find my thing from these 5 business directions.

Use $shaan-puri-founder-brain to find mispriced assets in my current business and audience.

Use $shaan-puri-founder-brain to turn this idea into a 7-day public proof sprint.

---

ai-workflow-architect

Business process automation skill for turning manual work into AI-assisted workflows, agent specs, SOPs, approval loops, and implementation plans. Use it when a process is important enough to systematize but still too messy to automate blindly.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: No external person or source inspiration is named in ai-workflow-architect/SKILL.md.

Use when you need to:

• Turn a manual process into an AI workflow
• Decide what should be automated, assisted, approved, or left alone
• Create a first version of an AI agent spec
• Map triggers, inputs, tools, outputs, and review gates
• Create an SOP for repeatable AI-assisted work
• Audit an existing process for time savings
• Build a 2-week automation implementation plan

Example prompts:

Use $ai-workflow-architect to turn this manual client onboarding process into an AI-assisted workflow.

Use $ai-workflow-architect to audit this SOP and show me where AI can save time without reducing quality.

Use $ai-workflow-architect to design an approval-based workflow for publishing webinar clips across YouTube, LinkedIn, and Instagram.

---

claude-code-build-auditor

Claude Code build audit skill for deciding whether an AI-assisted build is over-instructed, under-instructed, bloated, poorly verified, or architecturally hard for agents and humans to maintain. Use it before large agent runs, during implementation drift, after model upgrades, and before shipping.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Boris Cherny and the public Y Combinator talk, Boris Cherny: Building Claude Code. This skill is not affiliated with or endorsed by Boris Cherny, Anthropic, Claude Code, or Y Combinator.

Use when you need to:

• Decide whether an architecture is simple enough for an AI agent and a developer to maintain
• Catch AI-generated bloat, duplicate abstractions, speculative files, and weak tests
• Decide whether the agent has too many instructions, too few instructions, or the wrong context
• Turn repeated agent failures into a prompt, skill, MCP context source, code comment, or eval
• Audit a Claude Code or Codex plan before letting it run for a long build
• Re-check old skills, hooks, and prompts after a model upgrade
• Build a verification plan before shipping AI-written code

Example prompts:

Use $claude-code-build-auditor to audit this architecture before I let Claude Code build it.

Use $claude-code-build-auditor to review this AI-generated diff for bloat, duplicate abstractions, and missing verification.

Use $claude-code-build-auditor to decide whether this repeated Claude Code failure should become a prompt instruction, a skill, an MCP context source, or a test.

---

lead-magnet-factory

Lead magnet creation skill for turning an offer, audience, pain point, or content idea into a useful giveaway that captures demand. It helps create checklists, prompt packs, templates, scorecards, swipe files, teardowns, and playbooks.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: No external person or source inspiration is named in lead-magnet-factory/SKILL.md.

Use when you need to:

• Create a lead magnet for a service, SaaS, course, or community
• Choose between a checklist, template, scorecard, prompt pack, or playbook
• Turn a webinar or post into a gated asset
• Write a comment-to-DM giveaway
• Build a lead magnet outline and CTA
• Make a giveaway more specific and useful
• Connect a free asset to a paid offer

Example prompts:

Use $lead-magnet-factory to create a lead magnet for my AI automation offer.

Use $lead-magnet-factory to turn this webinar transcript into a checklist, prompt pack, and LinkedIn DM giveaway.

Use $lead-magnet-factory to score these 5 lead magnet ideas and pick the one most likely to convert.

---

linkedin-signal-miner

LinkedIn lead generation skill for finding buying signals and turning them into warm outreach angles. Use it to identify posts, comments, job changes, funding events, hiring signals, tool complaints, and content engagement that imply pain or timing.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: No external person or source inspiration is named in linkedin-signal-miner/SKILL.md.

Use when you need to:

• Build a LinkedIn buying-signal library
• Find prospects from posts, comments, and trigger events
• Turn public activity into relevant DM angles
• Create search patterns for a specific ICP
• Score signal strength before outreach
• Write non-generic comments and DMs
• Build a daily warm-prospecting workflow

Example prompts:

Use $linkedin-signal-miner to find buying-signal categories for this ICP and offer.

Use $linkedin-signal-miner to turn these LinkedIn posts into outreach angles without sounding generic.

Use $linkedin-signal-miner to design a daily 30-minute prospecting workflow for my founder-led sales motion.

---

sales-funnel-systems-auditor

Founder-led funnel audit skill for finding where attention, lead magnets, newsletters, communities, webinars, bootcamps, SaaS products, and DFY/DWY offers leak revenue. Use it when the business has enough activity but the buyer journey feels confusing, inconsistent, or too dependent on the founder.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Will Barron, founder of Salesman.com / Salesman.org, and his public sales-system lessons around visible, measurable sales systems, pipeline visibility, follow-up, feast/famine revenue, owner bottlenecks, and simple sales processes. This skill is not affiliated with or endorsed by Will Barron or Salesman.com.

Use when you need to:

• Audit a funnel and find the real leak
• Clarify a messy offer ladder
• Route leads between free, community, bootcamp, DFY, and SaaS offers
• Improve a bootcamp, webinar, or launch drip sequence
• Diagnose owner-dependent sales and feast/famine revenue
• Build a dashboard for opens, clicks, replies, deposits, calls, and referrals
• Turn delivery proof into acquisition, upsells, and referrals

Example prompts:

Use $sales-funnel-systems-auditor to audit my funnel and tell me where the revenue is leaking.

Use $sales-funnel-systems-auditor to clean up my offer ladder across newsletter, community, bootcamp, DFY, and SaaS.

Use $sales-funnel-systems-auditor to improve this bootcamp drip sequence and make the buyer routing clearer.

---

founder-content-engine

Founder content system for turning expertise, calls, product work, webinars, notes, and case studies into LinkedIn posts, newsletters, YouTube ideas, short-form clips, and reusable distribution assets.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: No external person or source inspiration is named in founder-content-engine/SKILL.md.

Use when you need to:

• Turn messy notes into a week of founder content
• Repurpose a webinar into posts, clips, newsletters, and lead magnets
• Build content pillars around a business or offer
• Convert customer wins into proof-led posts
• Create YouTube topics from business lessons
• Build a repeatable weekly content cadence
• Make founder content more specific, useful, and buyer-relevant

Example prompts:

Use $founder-content-engine to turn this webinar recording into LinkedIn posts, short clips, and a newsletter outline.

Use $founder-content-engine to create my content pillars for an AI automation business.

Use $founder-content-engine to turn this messy founder story into 5 LinkedIn posts and 3 YouTube ideas.

---

mrbeast-content-brain

MrBeast-inspired content brain that reverse-engineers a video from the click backward: clickable titles and thumbnail concepts first, then a second-by-second retention map, escalating stakes, open loops with payoffs, and high-energy scripting. It captures publicly documented methodology and voice, not an audio deepfake, and it will not impersonate MrBeast or fabricate quotes.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: MrBeast (Jimmy Donaldson) and his public interviews, talks, and posts about titles, thumbnails, retention, and simplicity. This skill is not affiliated with or endorsed by MrBeast or Jimmy Donaldson.

Use when you need to:

• Package a video into clickable titles and thumbnail concepts before shooting
• Diagnose why a finished video has weak retention and what to cut
• Choose the most clickable idea from a list and understand why
• Map a retention curve with open loops, resets, and payoffs
• Simplify a premise until a 9-year-old and a 90-year-old both get it
• Rewrite a cold open or hook in a high-energy creator voice

Example prompts:

Use $mrbeast-content-brain to package this video idea into 8 titles and thumbnail concepts.

Use $mrbeast-content-brain to map the retention curve for this 10-minute video and tell me what to cut.

Use $mrbeast-content-brain to pick the most clickable idea from these 6 and explain why.

---

offer-stack-builder

Offer design skill for packaging services, SaaS products, AI automation offers, coaching, communities, and productized services. Use it to clarify the buyer, promise, mechanism, deliverables, proof, bonuses, guarantee, pricing logic, and next step.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: No external person or source inspiration is named in offer-stack-builder/SKILL.md.

Use when you need to:

• Improve an offer that is not converting
• Turn a custom service into a productized package
• Add useful bonuses without fake value stacking
• Design a risk reversal or guarantee
• Clarify pricing logic
• Rewrite the offer promise
• Build a landing page outline from the offer

Example prompts:

Use $offer-stack-builder to improve this AI automation offer and make the deliverables clearer.

Use $offer-stack-builder to turn this service into a productized offer with bonuses, guarantee, and pricing logic.

Use $offer-stack-builder to audit this landing page offer and tell me why buyers might hesitate.

---

hormozi-hooks

Hormozi-style hook generator for posts, ads, emails, and landing pages. Use it when content is not getting attention, hooks feel generic, or you need buyer-attracting opening lines tied to a specific audience, outcome, pain, speed, and objection.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Alex Hormozi’s public books, videos, and offer/copy frameworks around specificity, outcomes, speed, effort reduction, and objection removal. This skill is not affiliated with or endorsed by Alex Hormozi or Acquisition.com.

Use when you need to:

• Make weak hooks more specific and buyer-relevant
• Generate outcome, time, effort, callout, contrarian, pain, mechanism, and transformation hooks
• Turn a vague offer into concrete attention-grabbing angles
• Match hooks to ads, organic posts, emails, and landing pages
• Add speed, ease, and objection handling without making false claims

Example prompts:

Use $hormozi-hooks to generate hooks for this offer and pick the top 10.

Use $hormozi-hooks to rewrite these LinkedIn openings so they attract buyers, not just views.

Use $hormozi-hooks to create ad, email, and landing page hook variations for this lead magnet.

---

kellen-copy-coach

Kellen Casebeer-inspired outbound copy coaching for cold email, LinkedIn DMs, follow-ups, lead magnets, reply-generation, and offer/message framing. Use it when copy needs blunt feedback, buyer psychology, tighter CTAs, sharper first lines, less vendor-speak, or practical rewrite variants.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Feedback patterns from Kellen Casebeer of The Deal Lab. This skill is not affiliated with or endorsed by Kellen Casebeer or The Deal Lab.

Use when you need to:

• Critique cold email, LinkedIn DMs, follow-ups, or reply copy
• Rewrite outbound into shorter, buyer-centric variants
• Diagnose cognitive load, skepticism, proof relevance, and CTA friction
• Turn vague personalization into real relevance
• Separate “why they would talk” from “why they would buy”
• Add psychological framing without making the copy academic
• Generate new use cases, angles, and tests for an offer or persona

Example prompts:

Use $kellen-copy-coach to critique this cold email and rewrite it into 3 shorter variants.

Use $kellen-copy-coach to tell me why this LinkedIn DM feels too vendor-y and fix the CTA.

Use $kellen-copy-coach to generate outbound angles for this offer, then pick the one most likely to earn a reply.

---

hormozi-pitch

Hormozi-style pitch builder for turning a raw product, service, or offer into a clearer pitch with a value proposition, value stack, bonuses, pricing logic, guarantee options, urgency, objection handling, and short/medium/long pitch versions.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Alex Hormozi’s public offer-building and pitch frameworks, especially the Value Equation, value stacking, guarantees, and urgency/scarcity principles. This skill is not affiliated with or endorsed by Alex Hormozi or Acquisition.com.

Use when you need to:

• Turn a rough offer into a launch-ready pitch
• Diagnose why an offer feels vague, risky, slow, or too expensive
• Build a value stack and bonus stack
• Choose a guarantee that fits the model and risk
• Write short, medium, and long pitch versions
• Prepare a landing page, sales call, ad, or DM pitch

Example prompts:

Use $hormozi-pitch to turn this rough AI automation service into a compelling pitch.

Use $hormozi-pitch to improve this offer before I launch it.

Use $hormozi-pitch to create a value stack, guarantee, objection responses, and landing page pitch for this program.

---

hundred-million-offers

Grand Slam Offer creation framework for making an offer more compelling using the Value Equation, starving-crowd selection, 10x value pricing, bonus stacking, guarantees, ethical scarcity, urgency, and MAGIC naming.

Skill author: WondelAI

Source inspiration: Alex Hormozi’s public offer framework from $100M Offers and $100M Leads. This skill is not affiliated with or endorsed by Alex Hormozi, Acquisition.com, or WondelAI.

Use when you need to:

• Create or audit a Grand Slam Offer
• Score an offer against the Value Equation
• Find the weak row in an offer diagnostic
• Build a bonus stack that kills objections
• Design a guarantee or risk reversal
• Add real urgency or scarcity
• Name an offer using the MAGIC formula

Example prompts:

Use $hundred-million-offers to audit this offer and score it out of 10.

Use $hundred-million-offers to build a Grand Slam Offer for this service.

Use $hundred-million-offers to redesign this offer with bonuses, guarantee, pricing logic, scarcity, and MAGIC name options.

---

kara-cold-outbound

LinkedIn cold outbound playbook for writing, rewriting, and critiquing connection requests, DM icebreaker sequences, and follow-ups. Built around reply-first messaging: the sequence exists to start conversations, not to beg for calls. Includes the last-message-as-inbox-preview technique, geo-personalization openers, objection handling, and a 7-point critique rubric.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Kara McMaster and the LinkedIn outbound playbook she shared publicly on the Agent J AI Prompting Masterclass, filled out with Kellen Casebeer / GTM Cafe teachings and top-engagement practitioner research. This skill is not affiliated with or endorsed by Kara McMaster or Kellen Casebeer.

Use when you need to:

• Write a LinkedIn cold DM icebreaker sequence that gets replies
• Fix connection requests or follow-ups that are getting ignored
• Personalize openers beyond mail-merge variables
• Handle objections and non-replies without burning the account
• Score a draft sequence against the reply-first rubric

Example prompts:

Use $kara-cold-outbound to write a 4-message LinkedIn icebreaker sequence for this ICP and offer.

Use $kara-cold-outbound to critique this cold DM and rewrite it to optimize for a reply.

Use $kara-cold-outbound to build the follow-up plan after a prospect replies "not right now".

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Voice DNA Collection

Seventy-nine skills for writing in the style of iconic business, marketing, sales, and copywriting voices. Each skill carries a researched voice fingerprint (cadence, hook patterns, lexicon, taboo words, formatting), a corpus of short verbatim attributed excerpts in references/voice-corpus.md, and only the playbooks that fit that person (ghostwriting, hook creation, LinkedIn content, cold outreach, no-reply follow-ups, objection handling, sales closing, contrarian takes, newsletters, build-in-public).

Business and contrarian voices: alex-hormozi-voice, mark-cuban-voice, kevin-oleary-voice, codie-sanchez-voice, naval-voice, rory-sutherland-voice, nick-huber-voice, seth-godin-voice, leila-hormozi-voice, scott-galloway-voice, peter-thiel-voice, nassim-taleb-voice, jason-fried-voice, andrew-wilkinson-voice, sara-blakely-voice, gary-vaynerchuk-voice, steven-bartlett-voice, jesse-itzler-voice, dhh-voice, paul-graham-voice, balaji-srinivasan-voice, nikita-bier-voice, andrew-gazdecki-voice, guillaume-moubeche-voice.

Creator and newsletter voices: adam-robinson-voice, lara-acosta-voice, tyler-denk-voice, justin-welsh-voice, sam-parr-voice, dan-koe-voice, shaan-puri-voice, sahil-bloom-voice, matt-gray-voice, jack-butcher-voice, greg-isenberg-voice, noah-kagan-voice, jay-clouse-voice, nathan-barry-voice, ship-30-voice, david-perell-voice, alex-garcia-voice, george-mack-voice, julian-shapiro-voice, tim-denning-voice, jasmin-alic-voice, steph-smith-voice, ruben-hassid-voice, sam-szuchan-voice.

B2B marketing and positioning voices: chris-walker-voice, april-dunford-voice, dave-gerhardt-voice, harry-dry-voice, katelyn-bourgoin-voice, peep-laja-voice, daniel-priestley-voice, amanda-natividad-voice, rand-fishkin-voice, fletch-pmm-voice, wes-kao-voice, mark-ritson-voice, bob-hoffman-voice, ross-simmonds-voice, ann-handley-voice, byron-sharp-voice.

Sales voices: josh-braun-voice, jen-allen-knuth-voice, 30mpc-voice, chris-orlob-voice, barbara-corcoran-voice, grant-cardone-voice, kevin-dorsey-voice, morgan-j-ingram-voice, nate-nasralla-voice.

Copywriting canon: david-ogilvy-voice, gary-halbert-voice, dan-kennedy-voice, claude-hopkins-voice, john-carlton-voice, gary-bencivenga-voice.

Example prompts:

Use $alex-hormozi-voice to ghostwrite a LinkedIn post about my new offer.

Use $josh-braun-voice to write a 4-touch cold email sequence plus no-reply follow-ups for this ICP.

Use $lara-acosta-voice to turn this client win into a personal-brand LinkedIn post.

Use $rory-sutherland-voice to reframe this pricing objection.

Use $30mpc-voice to write a cold call opener and a build-vs-buy objection talk track.

Use $april-dunford-voice to run the five positioning components on this product.

Use $seth-godin-voice to turn this observation into a 200-word post with a turn at the end.

Use $david-ogilvy-voice to write 20 headlines from this product research.

None of these skills are affiliated with or endorsed by the people they study. They are style studies grounded in public material, with guardrails against impersonation and fabricated quotes.

Grooming Adviser Collection

Five independent haircut and grooming decision lenses. These are not creator simulations or endorsements. They turn public educational themes into a practical haircut choice, a barber brief, or a repeatable at-home routine.

thesalonguy-hair-advisor

Hair-first cut diagnosis that starts with texture, growth direction, bulk, and the relationship between top, corners, and sides.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Stephen Marinaro / TheSalonGuy and his public TCS haircutting method. Not affiliated with or endorsed by Stephen Marinaro or TheSalonGuy.

Use when you need to: choose a cut that works with natural behavior, turn photos into a barber brief, or stop using products to compensate for an incompatible shape.

alex-costa-grooming-advisor

Men’s grooming lens for polished hair that works with the person’s everyday wardrobe, camera presence, and available styling time.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Alex Costa and his public men’s grooming content. Not affiliated with or endorsed by Alex Costa.

Use when you need to: choose between good-looking directions, simplify a routine, or ensure a haircut fits the person’s overall presentation.

regal-gentleman-barber-brief

Barber-chair consultation lens for translating a visual goal into top, corners, sides, crown, fringe, and growth-path decisions.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Regal Gentleman and its public haircut transformation and barber-education material. Not affiliated with or endorsed by Regal Gentleman or its barbers.

Use when you need to: prepare for a haircut, change from long to shorter hair, or make a reference photo genuinely useful to a barber.

robin-james-grooming-advisor

Product-realism and routine-design lens that matches product types to natural hair behavior instead of marketing promises.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Robin James / Man For Himself and Anforh. Not affiliated with or endorsed by Robin James, Man For Himself, or Anforh.

Use when you need to: reduce an overbuilt routine, choose a product category by finish and hold, or make natural wave and curl look intentional.

pacinos-curl-styling-advisor

Texture-respecting men’s curl and wave styling lens that separates natural definition, looser shaping, and structured styling.

Skill author: John Peslar AI (YouTube, X)

Source inspiration: Erich Roa / Pacinos the Barber and Pacinos Signature Line’s public styling content. Not affiliated with or endorsed by Erich Roa, Pacinos the Barber, or Pacinos Signature Line.

Use when you need to: manage bulky or frizzy texture, build a curl-friendly routine, or stop treating heavy pomade as a straightening tool.

Maintaining the collection

• python3 scripts/check-skill-frontmatter.py checks every SKILL.md for strict-YAML frontmatter, a name that matches its folder, and the “Not affiliated” line on voice skills. CI runs it on every push and pull request.
• scripts/voice-dna/gen_corpus.py builds a references/voice-corpus.md from a research file, scripts/voice-dna/verify_voice.py checks a built voice against the house contract, and scripts/voice-dna/register_voice.py adds it to the voice-dna plugin and the agent mirrors. Each script documents its usage at the top.

Work With John

John Peslar builds AI systems for founders and teams who want practical automation, not AI theater.

• Learn with John: https://www.youtube.com/@JohnPeslarAi
• Join Agent J: https://www.skool.com/agent-j
• Follow John: https://x.com/johnwhereareu
• Explore LeadPanther: https://leadpanther.ai
• Explore Zevari: https://zevari.ai

Contributing

Open an issue with:

• The skill you want
• The business workflow it should improve
• A real prompt you would use

Pull requests are welcome when they keep skills concise, practical, and agent-friendly.

License

MIT. See LICENSE.