gooseworks-ai/gooseworks-skills

12 stars Quality 47 Trend 8

GTM skills for Claude Code. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation.

Overview

GTM skills for Claude Code. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation. This installs to ~/.claude/skills/ / by default (Claude Code target). Install a curated group of related skills with one command: Packs install each sub-skill independently to ~/.claude/skills/ /. Packs can include their own skills and/or reference existing skills from the registry. Works with all platform targets: - --claude (default): installs under ~/.claude/skills/ / - --codex: installs under ~/.claude/skills/ /, then copies to ~/.codex/skills/ / - --cursor: installs under ~/.claude/skills/ /, then writes a project-local Cursor rule file at .cursor/rules/goose- .mdc Notes: - Only one target flag is allowed per command. - --cursor requires --project-dir. (atomic, single-purpose tools) | (multi-skill chains) | (end-to-end workflows) After installing a skill, add it to your Claude Code project:

README

Goose Skills

GTM skills for Claude Code. Ready-to-use skills for sales, marketing, competitive intelligence, SEO, and lead generation.

Quick Install

npx goose-skills install

This installs to ~/.claude/skills// by default (Claude Code target).

Skill Packs

Install a curated group of related skills with one command:

npx goose-skills install lead-gen-devtools

Packs install each sub-skill independently to ~/.claude/skills//. Packs can include their own skills and/or reference existing skills from the registry. Works with all platform targets:

npx goose-skills install lead-gen-devtools --codex
npx goose-skills install lead-gen-devtools --cursor --project-dir /path/to/repo

Available Packs

Pack	Skills	Description
`lead-gen-devtools`	7	Lead generation toolkit: discovery orchestrator, GitHub repo signals, community signals, competitor signals, event signals, demo builder, and hiring signal outreach

Platform Targets

Use one target flag per install:

npx goose-skills install google-ad-scraper --claude
npx goose-skills install google-ad-scraper --codex
npx goose-skills install google-ad-scraper --cursor --project-dir /path/to/repo

--claude (default): installs under ~/.claude/skills//
--codex: installs under ~/.claude/skills//, then copies to ~/.codex/skills//
--cursor: installs under ~/.claude/skills//, then writes a project-local Cursor rule file at .cursor/rules/goose-.mdc

Notes:

Only one target flag is allowed per command.
--cursor requires --project-dir.

Available Skills (125)

55 Capabilities (atomic, single-purpose tools) | 61 Composites (multi-skill chains) | 9 Playbooks (end-to-end workflows)

Ads (12)

Skill	Type	Description
`ad-angle-miner`	Comp	Mine converting ad angles from reviews, Reddit, competitor ads
`ad-campaign-analyzer`	Comp	Analyze ad campaign performance (Google, Meta, LinkedIn)
`ad-creative-intelligence`	Comp	Scrape competitor ads, cluster by hook/angle/format
`ad-spend-allocator`	Comp	Recommend budget reallocation across paid channels
`ad-to-landing-page-auditor`	Comp	Audit message match between ads and landing pages
`competitor-ad-teardown`	Comp	Deep-dive competitor ad strategy analysis
`google-ad-scraper`	Cap	Scrape Google Ads Transparency Center
`google-search-ads-builder`	Comp	End-to-end Google Search Ads campaign builder
`meta-ad-scraper`	Cap	Scrape Meta Ad Library (Facebook, Instagram)
`meta-ads-campaign-builder`	Comp	End-to-end Meta Ads campaign builder
`paid-channel-prioritizer`	Comp	Recommend which paid channels to start with
`trending-ad-hook-spotter`	Comp	Monitor social for trending narratives to map to ad hooks

Brand (4)

Skill	Type	Description
`brand-voice-extractor`	Cap	Extract tone/style from published content
`launch-positioning-builder`	Comp	Research competitors, generate positioning document
`messaging-ab-tester`	Comp	Generate messaging variants, deploy as LinkedIn/email tests
`visual-brand-extractor`	Cap	Extract visual branding (colors, fonts, layout)

Competitive Intel (11)

Skill	Type	Description
`battlecard-generator`	Comp	Research competitor, produce structured sales battlecard
`company-current-gtm-analysis`	Comp	Comprehensive GTM scoring with white space map
`competitive-pricing-intel`	Comp	Monitor competitor pricing pages and changes
`competitive-strategy-tracker`	Comp	Living competitive strategy system with persistent profiles
`competitor-content-tracker`	Comp	Monitor competitor content across blogs, LinkedIn, Twitter
`competitor-intel`	Comp	Multi-source competitor tracking
`competitor-monitoring-system`	Play	Set up ongoing competitive intelligence monitoring
`industry-scanner`	Comp	Daily industry intelligence briefing
`seo-domain-analyzer`	Cap	Domain SEO metrics via Semrush/Ahrefs
`seo-traffic-analyzer`	Cap	Website traffic and keyword analysis
`tech-stack-teardown`	Cap	Reverse-engineer a company’s sales/marketing tech stack

Content (17)

Skill	Type	Description
`blog-scraper`	Cap	Scrape blogs via RSS feeds with Apify fallback
`campaign-brief-generator`	Comp	Generate complete marketing campaign brief
`client-package-local`	Play	Package client work into local filesystem delivery
`client-package-notion`	Play	Package client work into shareable Notion pages
`client-packet-engine`	Play	Batch client packet generator
`content-asset-creator`	Cap	Generate branded HTML reports and pages
`content-brief-factory`	Comp	Detailed content briefs at scale with SERP analysis
`content-repurposer`	Comp	Generate 10+ derivative pieces from long-form content
`create-html-carousel`	Cap	Create LinkedIn carousel posts as PNG images
`create-html-slides`	Cap	Create animation-rich HTML presentations
`create-workflow-diagram`	Cap	Create FigJam/Miro-style workflow diagrams as PNGs
`customer-story-builder`	Comp	Generate structured case studies from raw inputs
`feature-launch-playbook`	Comp	Generate full launch kit from a feature/update
`help-center-article-generator`	Comp	Generate structured help center articles
`qbr-deck-builder`	Comp	Build QBR deck outline from customer data
`site-content-catalog`	Cap	Full website content inventory
`youtube-watcher`	Cap	YouTube transcript extraction via yt-dlp

Lead Generation (23)

Skill	Type	Description
`apollo-lead-finder`	Cap	Two-phase Apollo.io prospecting with enrichment
`champion-tracker`	Cap	Track product champions for job changes
`company-contact-finder`	Cap	Find decision-makers at companies
`competitor-post-engagers`	Cap	Find leads from competitor LinkedIn post engagers
`conference-speaker-scraper`	Cap	Extract speakers from conference websites
`contact-cache`	Cap	CSV-backed contact database with dedup
`crustdata-supabase`	Cap	CrustData People Search with Supabase dedup
`event-prospecting-pipeline`	Play	End-to-end event prospecting pipeline
`expansion-signal-spotter`	Comp	Monitor accounts for upsell/cross-sell signals
`funding-signal-monitor`	Comp	Monitor for Series A-C funding announcements
`get-qualified-leads-from-luma`	Comp	End-to-end lead prospecting from Luma events
`inbound-lead-enrichment`	Comp	Fill missing data for inbound leads
`inbound-lead-qualification`	Comp	Qualify inbound leads against ICP criteria
`inbound-lead-triage`	Comp	Triage all inbound leads from a given period
`job-posting-intent`	Cap	Detect buying intent from job postings
`kol-engager-icp`	Cap	Find ICP-fit leads from KOL audiences on LinkedIn
`lead-qualification`	Cap	Lead qualification engine with conversational intake
`linkedin-job-scraper`	Cap	Scrape LinkedIn job postings via python-jobspy
`luma-event-attendees`	Cap	Scrape event attendee lists from Luma
`pain-language-engagers`	Cap	Find leads from LinkedIn pain-language posts
`signal-detection-pipeline`	Play	Detect buying signals, qualify leads, generate outreach
`signal-scanner`	Cap	Detect buying signals across TAM companies
`tam-builder`	Cap	Build scored TAM using Apollo + Supabase

Monitoring (11)

Skill	Type	Description
`hacker-news-scraper`	Cap	Search HN stories/comments via Algolia API
`kol-content-monitor`	Comp	Track KOL posts on LinkedIn and Twitter/X
`newsletter-monitor`	Comp	Scan AgentMail inbox for newsletter signals
`newsletter-signal-scanner`	Comp	Subscribe to and scan industry newsletters
`newsletter-sponsorship-finder`	Cap	Find newsletters for sponsorship opportunities
`product-hunt-scraper`	Cap	Scrape trending Product Hunt launches
`reddit-scraper`	Cap	Scrape Reddit posts by keyword, subreddit, or time range
`review-scraper`	Cap	Scrape reviews from G2, Capterra, Trustpilot
`sponsored-newsletter-finder`	Comp	Discover newsletters for sponsorship opportunities
`twitter-scraper`	Cap	Search Twitter/X posts with date filtering
`web-archive-scraper`	Cap	Wayback Machine scraper for archived sites

Outreach (20)

Skill	Type	Description
`agentmail`	Cap	API-first email platform for AI agents
`champion-move-outreach`	Comp	Champion job change signal outreach
`cold-email-outreach`	Cap	End-to-end cold email outreach orchestration
`customer-win-back-sequencer`	Comp	Research churned accounts, generate win-back sequences
`disqualification-handling`	Comp	Handle disqualified/near-miss leads gracefully
`early-access-email-sequence`	Cap	Personalized 7-email onboarding sequence
`email-drafting`	Cap	Cold email writing with frameworks and personalization
`find-influencers`	Cap	Find TikTok influencers via Apify
`funding-signal-outreach`	Comp	Funding signal detection + outreach
`hiring-signal-outreach`	Comp	Hiring signal detection + outreach
`kol-discovery`	Cap	Find KOLs via web research + LinkedIn
`leadership-change-outreach`	Comp	Leadership change signal + outreach
`linkedin-commenter-extractor`	Cap	Extract commenters from LinkedIn posts
`linkedin-influencer-discovery`	Cap	Find LinkedIn thought leaders in any space
`linkedin-outreach`	Cap	End-to-end LinkedIn outreach campaign builder
`linkedin-post-research`	Cap	Search LinkedIn posts by keyword
`linkedin-profile-post-scraper`	Cap	Scrape recent posts from LinkedIn profiles
`news-signal-outreach`	Comp	News-triggered signal outreach
`outbound-prospecting-engine`	Play	End-to-end outbound prospecting engine
`setup-outreach-campaign`	Cap	Set up outbound email campaign in Smartlead

Research (17)

Skill	Type	Description
`brainstorming-partner`	Cap	Structured brainstorming frameworks
`churn-risk-detector`	Comp	Scan for early churn indicators, produce risk scorecard
`client-onboarding`	Play	Full client onboarding: intelligence + strategy
`gcalcli-calendar`	Cap	Google Calendar management via gcalcli
`icp-identification`	Cap	Research company, define ICP, route to next step
`icp-persona-builder`	Cap	Build synthetic ICP buyer personas
`icp-website-audit`	Comp	End-to-end website audit through ICP eyes
`icp-website-review`	Cap	Score a website through ICP eyes
`meeting-brief`	Comp	Daily meeting prep with deep attendee research
`pipeline-review`	Comp	Pipeline analysis from CRM/tracking data
`review-intelligence-digest`	Comp	Scrape reviews, extract themes and proof points
`sales-call-prep`	Comp	Pre-sales-call intelligence composite
`sales-coaching`	Comp	AI sales coach analyzing all sales data
`sales-performance-review`	Comp	Periodic sales performance review
`sequence-performance`	Comp	Email campaign/sequence performance review
`voice-of-customer-synthesizer`	Comp	Aggregate customer feedback into unified VoC report
`youtube-apify-transcript`	Cap	YouTube transcript extraction via Apify API

SEO (10)

Skill	Type	Description
`aeo-visibility`	Cap	AI answer engine visibility testing
`aeo-visibility-monitor`	Comp	Recurring AEO checks across ChatGPT, Perplexity, Gemini
`programmatic-seo-planner`	Comp	Identify programmatic SEO page patterns worth building
`programmatic-seo-spy`	Comp	Reverse-engineer competitor programmatic SEO
`search-ad-keyword-architect`	Comp	Deep keyword research for paid search
`seo-content-audit`	Comp	Full SEO audit: content inventory + metrics + gaps
`seo-content-engine`	Play	Build and run an SEO content engine
`seo-opportunity-finder`	Comp	Find quick-win SEO content opportunities
`serp-feature-sniper`	Comp	Analyze SERP features, produce optimized content
`topical-authority-mapper`	Comp	Map complete topic clusters with hub/spoke architecture

CLI Commands

npx goose-skills list             # List all available skills
npx goose-skills install    # Install for Claude Code (default)
npx goose-skills install  --codex
npx goose-skills install  --cursor --project-dir /path/to/repo
npx goose-skills info       # Show skill details

Using Skills with Claude Code

After installing a skill, add it to your Claude Code project:

# Copy the SKILL.md to your project's skills directory
mkdir -p .claude/skills
cp ~/.claude/skills//SKILL.md .claude/skills/.md

The skill’s SKILL.md file contains instructions that Claude Code will follow when you reference the skill.

Building from Source

git clone https://github.com/athina-ai/goose-skills.git
cd goose-skills
node scripts/validate-skills.js # Validate SKILL.md + skill.meta.json contract
node scripts/build-index.js   # Generate skills-index.json
node bin/goose-skills.js list  # Test locally