
gokulsvision/crewm8-social-media-manager-skill-graph
Developer toolsA complete social media operator's playbook — 37 skills, 12 functions, any agent. Agent-agnostic skill graph for X, LinkedIn, IG, TikTok. Works with Hermes, Claude Code, Droid, Cursor, OpenAI agents.
Overview
Built by Crewm8 — a free, open-source skill graph for the agent ecosystem. Works with Hermes Agent, Claude Code, Factory Droid, Cursor, Windsurf, OpenClaw, OpenAI agents, and any markdown-skill-aware agent. 37 discrete, agent-agnostic skills covering every function of startup social media management — from brand strategy and content creation through publishing, engagement, analytics, and crisis management. Each skill works independently and chains together for automated workflows. - organized into 12 categories - X, LinkedIn, Instagram, TikTok - No agent-specific metadata. Universal YAML format. - MIT license. Built by Crewm8. Free for any agent to use. Crewm8 builds autonomous agents for go-to-market operations. This skill graph is our gift to the agent ecosystem — a complete, production-tested set of social media management capabilities that any agent can load and use immediately.
README
Crewm8 Social Skill Graph
A complete social media operator’s playbook — 37 skills, 12 functions, any agent.
Built by Crewm8 — a free, open-source skill graph for the agent ecosystem. Works with Hermes Agent, Claude Code, Factory Droid, Cursor, Windsurf, OpenClaw, OpenAI agents, and any markdown-skill-aware agent.
What This Is
37 discrete, agent-agnostic skills covering every function of startup social media management — from brand strategy and content creation through publishing, engagement, analytics, and crisis management. Each skill works independently and chains together for automated workflows.
- 37 SKILL.md files organized into 12 categories
- 4 platforms: X, LinkedIn, Instagram, TikTok
- Agent-agnostic: No agent-specific metadata. Universal YAML format.
- Open source: MIT license. Built by Crewm8. Free for any agent to use.
About Crewm8
Crewm8 builds autonomous agents for go-to-market operations. This skill graph is our gift to the agent ecosystem — a complete, production-tested set of social media management capabilities that any agent can load and use immediately.
Skill Graph
This is the dependency graph showing how skills chain together in a typical weekly workflow:
flowchart TD
BV["brand-voice-system"]
PS["positioning-statement"]
CP["content-pillars"]
CT["cadence-timing"]
CC["content-calendar"]
TM["trend-monitor"]
HW["hook-write"]
PC["post-create"]
TC["thread-create"]
CW["caption-draft"]
CA["cta-craft"]
BTT["blog-to-thread"]
PTC["podcast-to-clips"]
NTP["newsletter-to-posts"]
VP["visual-plan"]
IP["image-prompt"]
AF["asset-format"]
MC["meme-create"]
DR["draft-review"]
TS["thread-structure"]
SQ["schedule-queue"]
XP["cross-post-adapt"]
CR["comment-reply"]
DM["dm-respond"]
MM["mention-monitor"]
IO["influencer-outreach"]
EP["engagement-poll"]
NR["news-response"]
TB["trending-briefing"]
MT["metrics-track"]
AB["ab-test-analyze"]
PR["performance-report"]
CRS["crisis-respond"]
AP["apology-draft"]
IM["impersonator-monitor"]
PA["profile-audit"]
PRF["presence-refresh"]
BV --> CC
PS --> CC
CP --> CC
CT --> CC
TM --> CC
CC --> HW
HW --> PC
HW --> TC
HW --> CW
PC --> CA
TC --> CA
CW --> CA
BTT --> TC
PTC --> PC
NTP --> PC
VP --> IP
VP --> AF
VP --> MC
PC --> DR
TC --> DR
CW --> DR
DR --> TS
DR --> SQ
TS --> SQ
SQ --> XP
SQ --> CR
CR --> DM
CR --> MM
MM --> CRS
CRS --> AP
CRS --> IM
SQ --> MT
MT --> AB
MT --> PR
PR --> TB
PA --> PRF
IO --> CR
EP --> PC
NR --> PC
Installation
Hermes Agent
hermes skills tap add gokulb20/Crewm8-Social-Media-Manager-Skill-Graph
hermes skills install gokulb20/.../skills/strategy/brand-voice-system
Claude Code
git clone https://github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph.git ~/.crew-skills
ln -s ~/.crew-skills/skills /path/to/project/.claude/skills/
Factory Droid
cp -r ~/.crew-skills/skills/* .factory/skills/ # project-level
cp -r ~/.crew-skills/skills/* ~/.factory/skills/ # personal-level
Cursor / Windsurf
ln -s ~/.crew-skills/skills /path/to/project/.cursor/skills/
# Reference in .cursorrules: "You have social media skills at ~/.crew-skills/skills/"
OpenClaw Agent
Clone the repository and point OpenClaw at the skills/ directory. Each SKILL.md uses the universal format (name, description, tags) that OpenClaw natively recognizes for skill discovery.
OpenAI agents / Custom GPTs
Upload individual SKILL.md files as knowledge base documents. No special configuration needed.
Any markdown-aware agent
Point your agent at the skills/ directory. Flat YAML frontmature (name, description, tags) is the universal standard.
Full per-agent install guides: docs/install-*.md
Skill Index
Strategy
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 1 | brand-voice-system | Extract brand voice, build do/don’t guide, detect drift | Content samples, founder voice refs | Voice guide document |
| 2 | positioning-statement | Craft elevator pitch and niche positioning | Brand materials, customer interviews | Positioning document |
| 3 | content-pillars | Define 3-5 pillars and topic taxonomy | Positioning, audience insights | Pillar document + topic bank |
Planning
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 4 | content-calendar | Weekly/monthly day-by-day content plan | Pillars, cadence, key dates | Content calendar |
| 5 | cadence-timing | Posting frequency and per-platform best times | Audience data, analytics | Cadence guide |
Creation
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 6 | post-create | Platform-native single posts for all 4 platforms | Topic, voice guide, platform | Formatted post text |
| 7 | thread-create | Multi-tweet X threads with hooks and CTAs | Source material, CTA | Thread draft + auto-plug config |
| 8 | hook-write | Generate 5-10 hook variations per post | Core idea, platform | Hook variations with scores |
| 9 | cta-craft | Select and write optimal CTA per post | Post goal, value level, platform | CTA text + rationale |
Repurpose
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 10 | blog-to-thread | Blog post/newsletter into X thread | Blog text, CTA | Thread draft + traffic strategy |
| 11 | podcast-to-clips | Podcast transcripts into multi-platform assets | Transcript, guest info | Clip inventory + posting schedule |
| 12 | newsletter-to-posts | Newsletter into standalone social posts | Newsletter text, subscribe link | Multi-post package |
Visual
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 13 | visual-plan | Carousel slide-by-slide copy, banners, quote cards | Message, brand guidelines, platform | Visual brief with specs |
| 14 | meme-create | Branded meme concepts with text overlay | Context, humor style, platform | Meme concept + risk assessment |
| 15 | image-prompt | AI image prompts for Midjourney/DALL-E/SDXL | Concept, style, ratio | Generation prompts for 1-3 tools |
| 16 | asset-format | Platform dimensions, safe zones, export settings | Platform, content type | Format spec |
Captions
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 17 | caption-draft | IG and LinkedIn captions with hooks and hashtags | Visual, message, platform | Platform-formatted caption |
Publishing
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 18 | schedule-queue | Queue posts to scheduling tools | Approved posts, times, media | Publishing queue |
| 19 | cross-post-adapt | Multi-platform adaptation (no copy-paste) | Source content, target platforms | Native adaptations per platform |
| 20 | thread-structure | Thread sequencing, auto-plug rules | Draft thread, link | Sequence spec + auto-plug config |
| 21 | draft-review | Founder review queue with sign-off checklist | Drafts, review cadence | Review queue with status |
Engagement
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 22 | comment-reply | Replies on own posts + value-add on others’ | Comments, target accounts | Reply drafts |
| 23 | dm-respond | DM triage with categorization and response drafts | Inbound DMs | DM responses + escalation |
| 24 | mention-monitor | Track brand mentions, reply within 2-4 hours | Brand handles, keywords | Mention report |
| 25 | influencer-outreach | Micro-influencer identification + outreach drafts | Brand positioning, offer | Outreach shortlist + drafts |
| 26 | engagement-poll | Design polls and audience questions | Poll purpose, platform | Poll + follow-up plan |
Trends
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 27 | trend-monitor | Daily trend scan with fit matrix scoring | Niche, accounts to monitor | Trend report with recommendations |
| 28 | news-response | Quick-response posts to industry news | News item, positioning | Response draft |
| 29 | trending-briefing | Daily/weekly founder briefing | Trend + news outputs | Founder briefing |
Analytics
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 30 | metrics-track | Track post-level metrics with anomaly detection | Platform analytics | Metrics snapshot |
| 31 | ab-test-analyze | A/B test analysis with winner declaration | Hypothesis, results | Test analysis |
| 32 | performance-report | Weekly/monthly performance summaries | Metrics, A/B results, calendar | Performance report |
Crisis
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 33 | crisis-respond | Detect and respond to PR issues | Situation, escalation contacts | Response plan |
| 34 | apology-draft | Apology/correction posts with tone calibration | Situation, founder availability | Apology draft |
| 35 | impersonator-monitor | Detect fake accounts, manage takedowns | Brand handles | Detection report |
Profile
| # | Skill | Description | Inputs Required | Delivers |
|---|---|---|---|---|
| 36 | profile-audit | Cross-platform consistency check | Profile URLs | Audit + remediation plan |
| 37 | presence-refresh | Bio optimization + pinned post rotation | Current state, campaign schedule | Refresh plan |
Chained Workflow: Weekly Content Cycle
- Sunday/Monday morning:
trend-monitor→content-calendar(inject trending opportunities into the week’s plan) - Monday: Run creation skills (
hook-write→post-create,thread-create,caption-draft) - Monday-Tuesday: Repurpose existing content (
blog-to-thread,podcast-to-clips,newsletter-to-posts) - Tuesday: Plan visuals if needed (
visual-plan→image-prompt/asset-format) - Tuesday-Wednesday:
draft-reviewgate (founder sign-off) - Wednesday: Structure and schedule (
thread-structure→schedule-queue) - Daily (ongoing):
comment-reply+dm-respond+mention-monitorfor engagement - Friday:
metrics-track→performance-report→trending-briefing - Monthly:
profile-audit→presence-refresh
Platform Coverage
Every applicable skill includes platform-specific guidance for X, LinkedIn, Instagram, and TikTok:
| Dimension | X | TikTok | ||
|---|---|---|---|---|
| Character limit | 280 | 3,000 | 2,200 | 4,000 (caption) |
| Link placement | Final tweet or reply | Anywhere after hook | Bio link only | Bio link only |
| Best format | Threads, short posts | Carousels, story posts | Visuals + captions, Stories | Video-first |
| Hashtag density | 0-1 | 3-5 | 5-10 | 3-5 |
| Image aspect ratio | 16:9 | 4:5 (carousel) | 4:5 or 1:1 | 9:16 |
SKILL.md Format Reference
Every skill uses the universal agent-agnostic format:
---
name: skill-name
description: Action-oriented one-line description (used by agents for skill matching)
version: 2.0.0
author: Crewm8
maintainer: Gokul (github.com/gokulb20)
license: MIT
homepage: https://crewm8.ai
tags: [social, category, keywords]
related_skills: [other-skill-names]
inputs_required: [what-the-agent-needs-before-starting]
deliverables: [what-the-skill-produces]
compatible_agents: [hermes, claude-code, droid, cursor, windsurf, openai, openclaw, generic]
requires_capabilities: [text-generation] # optional
---
Body sections: Purpose → When to Use → Inputs Required → Quick Reference → Procedure → Output Format → Platform Notes → Done Criteria → Pitfalls → Verification → Example
License & Credits
- License: MIT — free to use, modify, and distribute
- Built by: Crewm8
- Repository: github.com/gokulb20/Crewm8-Social-Media-Manager-Skill-Graph
Stats
| Skills | 37 |
| Categories | 12 |
| Platforms | 4 (X, LinkedIn, IG, TikTok) |
| Compatible agents | All major markdown-skill-aware agents |
| Lines of instruction | ~11,000 |
| License | MIT |
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Install
npx skillfish add gokulsvision/crewm8-social-media-manager-skill-graph