Marketing Skills for Claude

A collection of marketing skills designed for Claude Projects on claude.ai. Drop these into any project as knowledge files and Claude becomes a marketing strategist who already knows your business.

Built for marketers, small business owners, freelancers, and founders who use Claude — not developers in a terminal. Works with any business type: service providers, product companies, local businesses, e-commerce, agencies, creators, and SaaS.

Built by David Hevesi.

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What Are Skills?

Skills are markdown files that give Claude specialized marketing knowledge, frameworks, and workflows. When you add them to a Claude Project as knowledge files, Claude can:

• Apply proven marketing frameworks without you needing to explain them
• Reference your business context across every conversation
• Follow structured processes instead of giving generic advice
• Self-review its own output before presenting it to you

No terminal. No code. No installation commands. Just download a .md file and drag it into your Claude Project.

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How to Use

Step 1: Download the skill(s) you want

Click into any skill folder below and download the SKILL.md file.

Step 2: Add to your Claude Project

1. Open claude.ai
2. Create a new Project (or open an existing one)
3. Click “Add knowledge” in the project settings
4. Upload the SKILL.md file(s)

Step 3: Start using it

Just talk to Claude naturally. The skill is always active in that project.

"Help me define my business context"
→ Uses business-context skill

"Write homepage copy for my website"
→ Uses copywriting skill

"Create a 5-email welcome sequence"
→ Uses email-marketing skill

"Audit my website for SEO issues"
→ Uses seo-strategy skill

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How Skills Work Together

The business-context skill is the foundation. Set it up first. Every other skill checks for it before asking questions, so you never have to re-explain your business.

                    ┌─────────────────────────┐
                    │    business-context      │
                    │  (set up first — every   │
                    │  other skill reads this) │
                    └────────────┬────────────┘
                                 │
        ┌────────────┬───────────┼───────────┬────────────┐
        ▼            ▼           ▼           ▼            ▼
  ┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────┐
  │ Content  │ │ SEO &    │ │ Growth & │ │Strategy  │ │  Brand   │
  │ & Copy   │ │   Web    │ │ Clients  │ │          │ │  Voice   │
  ├──────────┤ ├──────────┤ ├──────────┤ ├──────────┤ ├──────────┤
  │copywritng│ │seo-      │ │lead-gen  │ │marketing-│ │brand-    │
  │email-mktg│ │strategy  │ │client-   │ │strategy  │ │voice     │
  │social-   │ │website-  │ │  comms   │ │audience- │ │          │
  │content   │ │  optim   │ │          │ │research  │ │          │
  │          │ │          │ │          │ │competitr │ │          │
  └──────────┘ └──────────┘ └──────────┘ └──────────┘ └──────────┘

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Available Skills

Foundation

Content & Copy

SEO & Web Presence

Growth & Client Acquisition

Strategy & Research

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What Makes These Different

Built for claude.ai, not the terminal. Most marketing skill repos assume you’re a developer running commands. These are designed for people who use Claude through the chat interface and Projects.

Works for any business type. Not just SaaS. Service providers, local businesses, e-commerce, freelancers, agencies, creators — the skills adapt their frameworks based on your business type.

Fewer skills, more depth. 12 skills that each cover a complete workflow (research → plan → execute → review), not 33 shallow skills that give you principles without process.

Built-in self-review. Every skill includes a step where Claude evaluates its own output against quality criteria before presenting it to you.

Real business context. The foundation skill captures brand voice, current marketing situation, anti-audience, competitive landscape, and customer language — not just product features.

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Roadmap

• [x] business-context — Foundation skill
• [x] copywriting — Marketing copy
• [x] brand-voice — Voice consistency
• [x] email-marketing — Email campaigns & sequences
• [x] social-content — Social media content
• [x] seo-strategy — Search optimization
• [x] website-optimization — Conversion & UX
• [x] lead-generation — Lead acquisition
• [x] client-communication — Client-facing comms
• [x] marketing-strategy — Strategic planning
• [x] audience-research — Customer research
• [x] competitor-analysis — Competitive intelligence

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Contributing

Found a way to improve a skill? Have an idea for a new one? PRs and issues are welcome.

See CONTRIBUTING.md for guidelines.

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License

MIT — Use these however you want.