aronhy/marketing-skill-hub
Developer tools海外营销 Agent Skills (EN + 中文) for Claude, Codex & Cursor: Meta / Google / TikTok ads, multi-angle ad copy, UGC video teardown, campaign reviews, cold email & 开发信, creators, email marketing.
Overview
Agent Skills for taking a product overseas (default market: United States): Meta, Google and TikTok ads, multi-angle ad copy, UGC video, campaign reviews, cold email and outreach, creators, email marketing, 私域 (private-traffic) sales and organic social media. Install them into Claude, Codex, Cursor or any agent that supports the Agent Skills spec, and your AI works like an overseas growth team. 海外营销 Agent Skills 技能库（默认美国市场）：Meta / Google / TikTok 广告投放、多角度文案、UGC 视频、投放复盘、冷邮件与开发信、达人合作、邮件营销、私域成交、社媒运营。装进 Claude、Codex、Cursor 等支持 Agent Skills 规范的 AI 工具，让你的 AI 像一支出海增长团队一样干活。 - Brands and sellers going overseas, especially to the US - Small teams and solo founders without a full marketing team - Agencies, media buyers and foreign-trade sales teams who want repeatable, agent-ready SOPs : upload or paste any SKILL.md into the chat, then describe your product. Not sure where to start? Use growth-strategy. It builds a 90-day plan and points to the right skill.
README
Overseas Marketing Skills · 海外营销技能库
Agent Skills for taking a product overseas (default market: United States): Meta, Google and TikTok ads, multi-angle ad copy, UGC video, campaign reviews, cold email and outreach, creators, email marketing, 私域 (private-traffic) sales and organic social media. Install them into Claude, Codex, Cursor or any agent that supports the Agent Skills spec, and your AI works like an overseas growth team.
海外营销 Agent Skills 技能库（默认美国市场）：Meta / Google / TikTok 广告投放、多角度文案、UGC 视频、投放复盘、冷邮件与开发信、达人合作、邮件营销、私域成交、社媒运营。装进 Claude、Codex、Cursor 等支持 Agent Skills 规范的 AI 工具，让你的 AI 像一支出海增长团队一样干活。
English
Who this is for
- Brands and sellers going overseas, especially to the US
- Small teams and solo founders without a full marketing team
- Agencies, media buyers and foreign-trade sales teams who want repeatable, agent-ready SOPs
Install
Claude Code (plugin, recommended)
/plugin install marketing-skill-hub --marketplace aronhy/marketing-skill-hub
Any agent (Agent Skills CLI)
npx skills add https://github.com/aronhy/marketing-skill-hub
Claude Code (manual)
git clone https://github.com/aronhy/marketing-skill-hub.git
cp -r marketing-skill-hub/skills/* ~/.claude/skills/
Claude.ai / ChatGPT / others: upload or paste any SKILL.md into the chat, then describe your product.
Not sure where to start? Use growth-strategy. It builds a 90-day plan and points to the right skill.
New to this? Read the glossary first. Glossary (中英对照术语表) explains CPA, ROAS, CPM, CAPI, PMax, SPF and 80+ other terms, with one worked example that ties the core metrics together. Then the Beginner FAQ: 100 questions (出海新手 100 问): product choice, Amazon or your own site, US company, payments, US taxes, tariffs, trademarks, certifications, websites, ads, creatives, logistics, bans, budget.
Ads data: just send a screenshot. For ad reviews, take a screenshot of your ads dashboard and send it. No exports, no account connections.
Shared product context. The first time you use any skill, it offers to save your product facts (price, margin, customer, proof, results) to .agents/product-context.md. Every skill reads that file first, so you never answer the same questions twice.
Skills
| # | Skill | What it does |
|---|---|---|
| 1 | growth-strategy |
Start here. 90-day plan, market research, competitor ad research, positioning and offers, landing pages |
| 2 | paid-ads |
Meta, Google and TikTok ads: setup, structure, scaling, troubleshooting, tracking, policy compliance |
| 3 | ad-copy |
Multi-angle ad copy in native English for every platform |
| 4 | ugc-video |
UGC scripts with a 3-second conflict hook, frame-by-frame video teardown, creator outreach |
| 5 | ads-optimization |
Creative testing, kill / keep rules, weekly reviews, CPA diagnosis |
| 6 | cold-outreach |
Cold email from zero: domains, warm-up, deliverability, 开发信 sequences |
| 7 | email-marketing |
Welcome, abandoned cart, post-purchase, win-back flows, holiday calendar |
| 8 | conversational-sales |
私域 sales on WhatsApp, DMs, Telegram and email: lead intake, qualification, chat scripts, FAQ library |
| 9 | social-media |
Organic growth on TikTok, Instagram, YouTube, Facebook, Pinterest, X, Reddit, LinkedIn: setup, formats, cadence, platform search, metrics, repurposing, content calendar |
How a skill is structured
skills/
└── paid-ads/
├── SKILL.md # Short entry point for the agent (English)
├── SKILL.zh.md # Chinese version for human readers
├── references/ # Detailed playbooks, templates and worked examples, read on demand
└── scripts/ # Optional helper scripts
Every SKILL.md starts with a name and description, so agents know when to use it.
Want more?
The open-source skills cover the foundations. Pro adds complete SOPs, real campaign teardowns, advanced templates and monthly updates.
👉 Get Pro (coming soon)
Stay in touch
- X: @aronhouyu
- Telegram: t.me/aronhouyu1024
- YouTube: @aronhouyu1024
- Website: aronhouyu.com
⭐ If this helps you, star the repo so more people can find it. Issues and pull requests are welcome.
中文
适合谁
- 出海品牌和卖家，尤其是做美国市场的
- 没有完整营销团队的小团队、独立创业者
- 想要可复用、能直接交给 AI 执行的 SOP 的代理商、投手和外贸业务团队
安装
Claude Code（插件，推荐）
/plugin install marketing-skill-hub --marketplace aronhy/marketing-skill-hub
任意 AI 工具（Agent Skills 命令行）
npx skills add https://github.com/aronhy/marketing-skill-hub
Claude Code（手动安装）
git clone https://github.com/aronhy/marketing-skill-hub.git
cp -r marketing-skill-hub/skills/* ~/.claude/skills/
Claude.ai / ChatGPT 等：上传或粘贴任意 SKILL.md，再描述你的产品即可。
不知道从哪开始？用 growth-strategy，它会给出 90 天计划并告诉你下一步用哪个技能。
新手先看术语表。 中英对照术语表：CPA、ROAS、CPM、CAPI、PMax、SPF 等 80 多个词，每个一句话讲清楚，并用一个算例把核心指标串起来。再看 出海新手 100 问：选品、独立站还是亚马逊、要不要注册美国公司、美国税务和关税、商标和认证、建站、投放、素材达人、物流客服、被封了怎么办、起步要多少钱。
投放数据：截图就行。 做投放分析或复盘时，直接把广告后台截图发给 AI，不用导出，也不用授权连接账户。
共享产品档案。 第一次使用任意技能时，它会提议把你的产品信息（价格、毛利、目标用户、证明、投放数据）保存到 .agents/product-context.md。之后所有技能都会先读这个文件，同样的问题不用回答第二遍。
技能列表
| # | 技能 | 作用 |
|---|---|---|
| 1 | growth-strategy |
总入口。 90 天计划、市场调研、竞品广告、定位报价、落地页 |
| 2 | paid-ads |
Meta / Google / TikTok 投放：搭建、结构、放量、排查、追踪配置、合规防封 |
| 3 | ad-copy |
各平台多角度、地道英文的广告文案 |
| 4 | ugc-video |
前 3 秒强冲突的 UGC 脚本、视频逐帧拆解、达人合作 |
| 5 | ads-optimization |
素材测试、关停 / 保留规则、周复盘、CPA 诊断 |
| 6 | cold-outreach |
冷邮件冷启动：域名、预热、送达率、开发信序列 |
| 7 | email-marketing |
欢迎、弃单、购后、召回邮件流程，节日营销日历 |
| 8 | conversational-sales |
私域成交：客户登记、客户筛选、聊天话术、常见问题（WhatsApp、私信、Telegram、邮件） |
| 9 | social-media |
社媒运营：TikTok、Instagram、YouTube、Facebook、Pinterest、X、Reddit、LinkedIn 的账号设置、内容形式、发布节奏、平台搜索、数据、一稿多发、内容日历 |
技能文件结构
skills/
└── paid-ads/
├── SKILL.md # 给 AI 的精简入口（英文）
├── SKILL.zh.md # 中文阅读版
├── references/ # 详细打法、模板和完整示例，按需读取
└── scripts/ # 可选的辅助脚本
每个 SKILL.md 开头都有 name 和 description，AI 会据此判断什么时候调用它。
想要更多？
开源部分覆盖基础。Pro 版包含完整 SOP、真实投放案例拆解、进阶模板和每月更新。
👉 获取 Pro 版（即将上线）
联系与关注
- X：@aronhouyu
- Telegram 频道：t.me/aronhouyu1024
- YouTube：@aronhouyu1024
- 网站：aronhouyu.com
⭐ 觉得有用的话，点个 Star，让更多人看到。欢迎提 Issue 和 PR。
License · 许可
Skill content (Markdown) is licensed under CC BY-NC 4.0: free to use and share with attribution, not for resale. Helper scripts are MIT licensed. 技能内容（Markdown）采用 CC BY-NC 4.0 许可：注明出处即可免费使用和分享，禁止商用转售。辅助脚本采用 MIT 许可。
Platform features and policies change often. Always confirm details in each platform’s current documentation. 各平台功能和政策变化频繁，具体细节请以平台最新文档为准。
Built by Aron 厚玉 · Follow on X for more overseas growth playbooks · 关注 X 获取更多出海增长实战：@aronhouyu
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Install
npx skillfish add aronhy/marketing-skill-hub