🔍 claude-seo-skill

English | 中文 | 日本語 | 한국어

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Why 25-in-1?

Most Claude SEO skills (and GPTs) do one thing — keyword research OR content audit OR technical check. You still need 5-7 tools to cover the full SEO workflow.

This suite replaces all of them. 25 specialized skills, one unified Claude context:

• Keyword research → Content brief → Technical audit → GEO optimization → Backlink analysis → Rank monitoring
• GEO / AI Overview optimization included (no other Claude SEO skill has this)
• Princeton KDD 2024 research-backed GEO strategies
• 80-rule comprehensive site audit
• Works with Claude Code, OpenClaw, Cursor, and Kiro

Other SEO tools are still ignoring AI Overview — while Google AI Overview is already reducing traditional SEO traffic by 34–46%. This is the only skill suite that takes GEO seriously.

Keywords → Content Brief → Technical Audit → GEO/AI Overview → Backlinks → Monitoring
   ↓              ↓               ↓                  ↓               ↓           ↓
seo-keyword   seo-content    seo-audit          seo-geo         seo-backlinks  seo-monitor
  -research    -brief        seo-technical      seo-schema       seo-competitor seo-rank
seo-competitor seo-content   seo-performance    seo-agent          -pages       -tracker
  -analysis    seo-geo        seo-sitemap        seo-images                    seo-report
seo-data-tools seo-schema    seo-hreflang       seo-page                      seo-multiplatform
               seo-images    seo-programmatic

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25 Skills at a Glance

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GEO / AI Overview — What Others Don’t Have

Google AI Overview now occupies the top of search results. Traditional SEO traffic is down 34–46%. Most SEO tools pretend this isn’t happening.

This is the only Claude skill suite with systematic GEO coverage, backed by peer-reviewed academic research.

Princeton University KDD 2024 — 9 GEO Optimization Strategies (Aggarwal et al.):

GEO Scoring Formula (from seo-geo/SKILL.md):

GEO Score = (Citability × 0.25) + (Structure × 0.20) + (Authority × 0.20)
          + (Multi-Modal × 0.15) + (Technical × 0.20)

seo-geo capabilities:

• AI Overview trigger condition detection
• Perplexity / ChatGPT Search visibility analysis
• llms.txt generation for AI crawler accessibility
• GEO-optimized content rewrite suggestions
• AI Overview competitor tracking

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Quick Install

Option 1: OpenClaw Skill Marketplace (Recommended)

claw install seo-suite

Option 2: Manual install (copy skill files)

git clone https://github.com/leofankm/claude-seo-skill
cd claude-seo-skill

# Copy skills
cp -r skills/seo* ~/.claude/skills/

# Copy agents
cp -r agents/seo* ~/.claude/agents/

Option 3: One-line install script

curl -sSL https://raw.githubusercontent.com/leofankm/claude-seo-skill/main/install.sh | bash

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Usage

What it looks like in action

Running /seo audit — Claude automatically creates and executes 18 audit tasks covering technical SEO, Schema, Sitemap, Core Web Vitals, content quality, and more.

First run (recommended sequence)

# 1. Full site health check — understand your baseline in 10 minutes
/seo audit https://yoursite.com

# 2. Keyword research — find your highest-priority targets
/seo keywords "your core topic"

# 3. Content brief — get a writer-ready brief based on real SERP data
/seo brief "target keyword"

# 4. GEO check — see your AI search visibility and fix it first
/seo geo https://your-important-page.com

Orchestrator commands

/seo audit               # Full site audit (80 rules, 7 categories)
/seo keywords          # Keyword research → topic clusters → priority list
/seo brief           # SERP-driven content brief
/seo geo                 # GEO / AI Overview optimization
/seo competitors      # Competitor SEO intelligence + SWOT
/seo technical           # Technical SEO (8 categories)
/seo performance         # Core Web Vitals analysis
/seo backlinks        # Backlink analysis + gap discovery
/seo rank            # Rank + SERP feature tracking
/seo local          # Local SEO + GBP optimization
/seo report           # Automated SEO report

Skill combos by stage

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Real-World Scenarios

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Audit Rules (80 Core Rules)

The seo-audit skill includes 80 rules across 7 categories:

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Repository Structure

claude-seo-skill/
├── README.md                    ← You are here
├── README_CN.md                 ← Chinese documentation
├── LICENSE                      ← MIT
├── CHANGELOG.md                 ← Version history
├── install.sh                   ← One-line installer
├── skills/
│   ├── seo/SKILL.md             ← Orchestrator (routes all 24 sub-skills)
│   ├── seo-audit/SKILL.md       ← 80-rule full-site audit
│   ├── seo-keyword-research/    ← Keyword research methodology
│   ├── seo-competitor-analysis/ ← Competitor intelligence framework
│   ├── seo-geo/SKILL.md         ← GEO / AI Overview optimization
│   ├── seo-local/SKILL.md       ← Local SEO + GBP
│   └── ... (25 skill directories total)
├── agents/
│   └── seo*.md                  ← 27 specialized Claude agents
└── references/
    ├── eeat-framework.md        ← E-E-A-T scoring framework
    ├── keyword-difficulty.md    ← KD scoring + industry benchmarks
    ├── cwv-thresholds.md        ← Core Web Vitals thresholds
    ├── schema-types.md          ← Schema.org type reference
    ├── backlink-metrics.md      ← Backlink quality metrics
    ├── quality-gates.md         ← Content quality gates
    ├── mcp-quality.md           ← MCP server quality standards
    ├── openapi-compliance.md    ← OpenAPI compliance reference
    └── agent-user-agents.md     ← AI crawler user agents

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Platforms

Works with any Claude Code-compatible environment:

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Version History

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Contributing

All 25 skill files are plain Markdown — no build step required.

1. Fork this repo
2. Edit any skills/*/SKILL.md or agents/*.md
3. Open a PR with: what you changed, why, and (if possible) a test case

High-value contributions:

• New GEO strategies with measured effectiveness data
• New SERP feature tracking methods (AI Overview is changing fast)
• Industry-specific SEO rule sets (e-commerce, SaaS, local, media)
• New AI search engine coverage (Perplexity, ChatGPT Search, Gemini)

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Community

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Citation

If you use the GEO research data from this skill suite, please cite:

@inproceedings{aggarwal2024geo,
  title     = {GEO: Generative Engine Optimization},
  author    = {Aggarwal, Pranjal and Mündler, Niels and others},
  booktitle = {Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining},
  year      = {2024},
  publisher = {ACM}
}

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License

MIT © OpenClaw

Use freely. Contribute back. Build great SEO workflows.

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