Agent skills for the Semrush MCP server: Markdown playbooks for AI agents
概览
A collection of Agent Skills that give AI agents — Claude, ChatGPT, Codex, Cursor, and other Agent Skills-compatible tools — reusable SEO workflows built on the Semrush MCP server. A skill is a self-contained Markdown instruction set that teaches an AI agent how to complete one specific task, such as running a technical SEO audit or building a content brief. Each skill lives in its own folder in this repository and contains a SKILL.md file with the workflow the agent follows. There is no service code here — only instructions. Skills are designed to be used together with the Semrush MCP server: the skill defines the workflow, and the MCP server provides the underlying SEO data and tools. Once an agent has a skill loaded, it applies the same repeatable process every time instead of improvising a new approach. These skills call Semrush data through the Semrush MCP server.
README
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Semrush MCP Skills
A collection of Agent Skills that give AI agents — Claude, ChatGPT, Codex, Cursor, and other Agent Skills-compatible tools — reusable SEO workflows built on the Semrush MCP server.
What is a skill?
A skill is a self-contained Markdown instruction set that teaches an AI agent how to complete one specific task, such as
running a technical SEO audit or building a content brief. Each skill lives in its own folder in this repository and
contains a SKILL.md file with the workflow the agent follows. There is no service code here — only instructions.
Skills are designed to be used together with the Semrush MCP server: the skill defines the workflow, and the MCP server provides the underlying SEO data and tools. Once an agent has a skill loaded, it applies the same repeatable process every time instead of improvising a new approach.
Available skills
| Category | Skill | What it does |
|---|---|---|
| Technical SEO | technical-seo-audit | Audit crawlability, Core Web Vitals, schema, and on-page signals in one pass |
| Technical SEO | internal-link-audit | Find orphan pages, broken internal links, depth issues, and missing hubs |
| Technical SEO | schema-markup | Audit, draft, and validate structured data without inventing entity facts |
| Keyword Research | keyword-research | Find keyword ideas with volume, difficulty, intent, and CPC, clustered by topic |
| Keyword Research | content-brief | Turn one keyword into a brief a writer can ship: intent, SERP context, outline, FAQs, linking plan |
| Rankings & SERPs | serp-analysis | Analyze the top 10 for any keyword: format, features, gaps, ranking strategy |
| Backlinks & Authority | backlink-audit | Audit a backlink profile: anchor distribution, toxicity, competitor gaps, broken-link recovery |
| Competitor Research | competitor-gap | Find keyword, content, and link gaps between your domain and your real search competitors |
Installing a skill
Prerequisite: connect Semrush MCP
These skills call Semrush data through the Semrush MCP server. Connect it in your agent first — setup instructions for Claude, Claude Code, ChatGPT, Cursor, VS Code, Perplexity and others are in
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安装
npx skillfish add semrush/skills