这是一个Claude代码技能，每周对Meta广告账户进行健康审计——直接来自Claude，在Meta自家原生广告MCP服务器上。没有API密钥，没有CSV导出，也没有点击广告管理器。

指向一个账户，它：

1. 拉取过去7天+前一周（这样每个指标都有趋势）。
2. 自动检测目标——销售账户的ROAS/CPA评分，潜在客户生成账户的CPL/CPC/CTR评分。
3. 运行18次健康检查，涵盖效率趋势、创意疲劳、浪费支出、规模优势、交付卫生和结构。
4. 将账户评分为0–100，并带有一周对比的Delta。
5. 返回本周需要修正的3个问题——按严重程度排序，每个问题背后有数字和具体走法——加上一个你需要调整的赢家。

它是只读：它告诉你该做什么，不会影响你的预算或广告。

布置（一次）

将Meta的原生广告MCP服务器连接到Claude：

• 服务器URL： https://mcp.facebook.com/ads
• 在 Claude / Claude Code 中，将其添加为远程 MCP（自定义连接器）。
• 管理代理在Business Suite→设置→→广告MCP服务器的集成中每个账户可以做的事情。

Meta Ads Auditor

A Claude Code skill that runs a weekly health audit on a Meta ad account — straight from Claude, on Meta’s own native ads MCP server. No API keys, no CSV exports, no clicking around Ads Manager.

Point it at an account and it:

1. Pulls the last 7 days + the prior week (so every metric has a trend).
2. Auto-detects the objective — grades on ROAS/CPA for sales accounts, CPL/CPC/CTR for lead-gen accounts.
3. Runs 18 health checks across efficiency trend, creative fatigue, wasted spend, winners to scale, delivery hygiene, and structure.
4. Scores the account 0–100 with a week-over-week delta.
5. Returns the 3 things to fix this week — ranked by severity, each with the number behind it and the exact move — plus the one winner you should scale.

It’s read-only: it tells you what to do, it doesn’t touch your budgets or ads.

  META ADS AUDIT · Northwind Supply Co. · last 7 days   [objective: SALES]
  ────────────────────────────────────────────────────────────────────────
  HEALTH SCORE   68 / 100   ▼ from 79 last week

  🔴 FIX THIS WEEK
  1. Spend up 22%, returns down 16% — you're scaling into weakness.
  2. Creative fatigue: "UGC – Sarah Testimonial" CPA +38% ($22→$30) at freq 5.1.
  3. $3,120 on 4 zero-purchase ads → kill list.

  ✅ SCALE THIS: "Problem-Solution v3" holding 4.6 ROAS, capped at $80/day.

  ✓ 14 passed   ⚠ 3 flags   ✕ 1 critical

Setup (one time)

Connect Meta’s native ads MCP server to Claude:

• Server URL: https://mcp.facebook.com/ads
• In Claude / Claude Code, add it as a remote MCP (custom connector).
• Manage what the agent may do per account in Business Suite → Settings → Integrations → Ads MCP server. All write actions are paused-by-default on Meta’s side; this skill only reads.

Then drop this folder into ~/.claude/skills/meta-ads-audit/ and say “run my weekly meta ads audit.”

Files

• SKILL.md — the skill (methodology + report spec).
• references/audit-checks.md — the 18 checks and the scoring rubric.

Notes

• Built 100% in Claude Code.
• Read-only by design. Acting on a fix is a separate, explicitly-authorized step.
• Numbers-first: every finding carries the metric behind it, or it doesn’t ship.

Built by

Built by Mike Futia. For more Claude Code skills that help DTC brands and creative agencies run on AI, join SCALE AI → https://www.skool.com/scale-ai/about