20 Claude Skills for Meta Ads

A pack of 20 production-ready Claude Skills that help performance marketers run rigorous Meta Ads diagnostics from exports: account health, creative fatigue, Advantage+ diagnosis, Pixel and Conversions API signal quality, budget reallocation, placement breakdowns, campaign structure, offer-angle extraction, comment mining, and weekly readouts. The second ten go underneath the account and read the signal and the money instead: attribution credit, modeled conversions, conversion lag, the iOS reporting gap, the click-to-session gap, incrementality, contribution margin, audience overlap, lookalike seed quality, and learning phase capacity.

Each skill is a self-contained SKILL.md with explicit triggers, required inputs, analysis workflow, decision rules with unit-carrying thresholds (every threshold labeled as a heuristic to recalibrate per account), a practical example, output format, and guardrails. Four number-heavy skills additionally ship a deterministic helper in scripts/ (budget classification, week-over-week deltas, fatigue trends, placement efficiency), so the arithmetic on long CSVs is computed, not eyeballed. Drop them into Claude Code and they activate automatically when their use case matches the conversation.

These skills are intentionally conservative. They work with Meta Ads exports today. If you later connect Meta Ads through MCP or another data layer, the same workflows can use live tools, but the default design does not require write access or campaign mutation.

What’s inside