Bing Ads MCP Server

Production-grade MCP server for Microsoft Advertising (Bing Ads) API. Enables Claude to manage Bing/Microsoft Ads accounts with full campaign, ad group, keyword, and performance analysis capabilities.

Features:

• 10 tools – production-tested
• Campaign, ad group, and keyword management
• Keyword performance analysis with quality scores
• Search term reporting & bid automation
• Budget & bid strategy optimization
• Campaign-level budget updates
• Negative keyword management (shared + campaign-level)

Note: ⚠️ First open-source Bing Ads MCP with comprehensive tooling

• No serious alternatives exist in the ecosystem
• Battle-tested across multiple accounts

Installation

npm install mcp-bing-ads

Configuration

Security: Never share your .mcp.json file or commit it to git – it may contain API credentials. Add .mcp.json to your .gitignore.

1. Get OAuth credentials:

   • Go to Microsoft Azure Portal
   • Create an Azure AD app registration
   • Grant API permissions: Microsoft Advertising API
   • Scopes: https://ads.microsoft.com/msads.manage offline_access

2. Create config.json:

   cp config.example.json config.json
   

3. Fill in your credentials:

   {
     "oauth": {
       "client_id": "YOUR_AZURE_CLIENT_ID",
       "client_secret": "YOUR_AZURE_CLIENT_SECRET"
     },
     "clients": {
       "default": {
         "customer_id": "YOUR_CUSTOMER_ID",
         "account_id": "YOUR_ACCOUNT_ID",
         "name": "My Account"
       }
     }
   }
   

4. Set environment variables (recommended):

   export BING_ADS_DEVELOPER_TOKEN="your_developer_token"
   export BING_ADS_CLIENT_ID="your_client_id"
   export BING_ADS_REFRESH_TOKEN="your_refresh_token"
   # Optional:
   export BING_ADS_CLIENT_SECRET="your_client_secret"
   # Optional: opt into mutating tools (read-only by default)
   export BING_ADS_MCP_WRITE="true"
   

Environment Variables