Copywrite Skill

An AI assistant skill that writes high-converting marketing copy for B2B SaaS startups. Covers the full marketing mix — social posts, landing pages, emails, blog/SEO content, launch campaigns, and content calendars — grounded in Schwartz’s awareness model and Hopkins’ scientific advertising.

Works with any AI code assistant that supports markdown-based instructions — Claude Code, Cursor, Windsurf, Cline, GitHub Copilot, and others.

What It Does

When activated, the skill runs an 8-step copywriting workflow:

1. Intake Interview — Asks 8-12 targeted questions about your product, audience, competitors, growth stage, brand voice, and goals before writing a single word.
2. Competitor Positioning — Analyzes competitor messaging and identifies the gap your copy should own. Names your unique mechanism.
3. Awareness Diagnosis — Classifies your target audience using Schwartz’s 5 awareness levels and a market sophistication scale (1-5) to determine headline strategy and CTA intensity.
4. Hooks & Headlines — Produces 2-3 headline/hook variants labeled A, B, C for easy selection or A/B testing. Every headline follows Hopkins’ specificity rules.
5. Body Copy — Writes the full draft using long-form (hook → agitate → mechanism → proof → offer → CTA) or short-form (hook → value → proof → CTA) templates depending on format.
6. CTA Writing — Crafts a single, risk-free call-to-action matched to the audience’s awareness level.
7. Platform & SEO Optimization — Applies platform-specific constraints (length, format, engagement patterns) and SEO best practices. Suggests visual direction for Instagram, landing pages, and YouTube.
8. Review & Tighten — Runs a checklist to verify hook quality, proof backing, specificity, tone, and platform fit. Cuts 20% of filler.

Supported Content Types

• Social media posts — LinkedIn, X/Twitter, Instagram, TikTok, YouTube
• Landing pages — Hero sections, full-page copy, feature/benefit blocks
• Email campaigns — Cold outreach, nurture sequences, launch announcements
• Blog / SEO content — Long-form guides, keyword-targeted articles, meta descriptions
• Launch campaigns — Pre-launch teasers, launch day sequences, post-launch follow-ups
• Content calendars — Weekly/monthly cadence templates with pillar rotation

Trigger Phrases

The skill activates when you ask your AI assistant to:

• “Write copy”, “create a post”, “write social media content”
• “Improve marketing text”, “plan a launch”, “create a content calendar”
• Any request involving startup copywriting, ad copy, landing pages, email campaigns, SEO content, or brand messaging

Frameworks Used

Schwartz’s 5 Awareness Levels