Claude Content Skills

Free, copy-paste Claude skills that run your content growth factory — turn ideas (and your Obsidian memory) into scroll-stopping Instagram reels: hooks, scripts, repurposing, captions, and a 2-week posting calendar.

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. These skills are the manual, do-it-yourself version. Ootto is the autopilot. See it in 3 minutes →

What this is

Claude “skills” that work like a whole content team in one install. The workflow: scrape what’s in demand → feed Claude a viral reel → it studies the whole thing → it builds you an original in your voice → then it turns the comments into leads. One skill (Content Factory) runs all the others in order so you get a finished reel + the lead loop from one command; one gives Claude a permanent memory; the rest each do one job in the pipeline. No code, no editing suite.

The 30 Instagram skills

The set referenced from 30 Claude skills to run your Instagram page — grouped by the job they do.

Memory — Claude learns your brand (1)

• AI Brain — permanent memory of your voice, audience and past hits.

Study — learn what is working (5)

• Reel Analyzer — any viral reel, torn down frame by frame.
• Trend Spotter — what is breaking in your niche, and whether it suits you.
• Competitor Teardown — the pattern behind a rival’s best posts.
• Comment Mining — your audience already told you what to make.
• Content Audit — what to double down on, and what to stop.

Create — idea to finished reel (10)

• Viral Hook Writer — ten ranked openings for the first three seconds.
• Reel Scripter — the winning hook turned into a full script in your voice.
• Reel Builder — the whole reel, beat by beat.
• A/B Hook Tester — two hooks, one variable, a real answer.
• Carousel Builder — one idea, ten slides, a save at the end.
• Story Sequencer — an arc that earns the tap-through.
• Cover & Thumbnail Brief — the frame that stops the scroll on the grid.
• On-Screen Text Writer — for the 80% watching on mute.
• B-Roll & Shot List — everything to film, in shooting order.
• UGC Creator Brief — a brief a creator can actually shoot.

Distribute & convert — publish and turn views into leads (8)

• Caption & Hashtags — caption, tags and the first comment.
• Content Repurposer — one long-form source into five reels.
• Content Calendar — a two-week plan with hooks and formats.
• Comment Responder — replies, DMs the lead magnet, logs the lead.
• CTA Writer — one ask, matched to the reel.
• DM Script Writer — from comment to booked call.
• Best-Time Scheduler — a cadence you will actually keep.
• Cross-Platform Reformatter — one reel, fitted to three platforms.

Grow & analyze — scale the account (6)

• Series Planner — a format people come back for.
• Content Pillar Builder — the 3-5 themes everything ladders up to.
• Bio & Profile Optimizer — the profile is the conversion page.
• Collab Outreach — a pitch that does not read like a template.
• Analytics Readout — your numbers, in plain English.
• Hashtag & Keyword Research — get found in search, not just the feed.

How the whole thing works (the factory)

This is exactly how the page gets made — idea → leads, then 3× a day. Content Factory runs this start to finish; or run any step on its own.

        ┌─────────── memory: ai-brain (recall your voice + past winners) ───────────┐
        ▼                                                                            │
  1. FIND a proven viral reel in your niche  (model the FORMAT, never the words)     │
  2. STUDY it ............ reel-analyzer ...... frame-by-frame + transcript → hook, beats, pacing
     STRATEGY ........... going-viral ....... pick the goal (save/share/follow/lead) → emotion → hook angle
  3. HOOK ................ viral-hook-writer .. 10 hooks for the first 1–3s, ranked
  4. SCRIPT .............. reel-scripter ...... 30–45s ORIGINAL script in your voice
  5. BUILD ............... reel-builder ....... finished reel: beat-by-beat + on-screen text + scene/visual
  6. CAPTION ............. caption-and-hashtags  caption + tiered hashtags + first comment
  7. POST ................ publish (or Ootto auto-posts)
  8. LEADS ............... comment-responder .. every comment → public "check DMs" + DM the resource, 24/7
        │                                                                            │
        └────── 9. COMPOUND: save the winner back to ai-brain → next reel is smarter ┘

Rules that make it land: the hook carries 80% (front-load it, payoff in ~1.5s, works on mute) · every line gets a visual (no “text on a card” for a demo line) · model the format, write your own words (copies get buried) · the public reply never contains a link — the link goes in the DM · the CTA must deliver what it promises. Rotate the angle each post (result/proof → how-to → contrarian) and stagger morning/midday/evening.

⭐ The secret weapon: your Obsidian second brain

Generic AI content sounds generic. The fix is memory — give Claude what’s already worked for you.

Use an Obsidian vault (a free folder of Markdown notes you own) as Claude’s brain: fill it with your past winning reels, transcripts, brand voice, and a competitor swipe file — and every skill above generates from your proven patterns instead of a blank slate. Because it’s plain local markdown, Claude reads and writes it directly via the Filesystem connector — no browser automation, no login, nothing to sync.

Connect it once in Claude Desktop:

1. Get Obsidian (free) and make a vault (just a folder). Drop in your winning reels, transcripts, and brand voice.
2. Add the Filesystem connector pointed at that vault: Settings → Developer → Edit Config, add the filesystem MCP server with your vault path. (No Claude Desktop? Make a Claude Project and upload the vault as project knowledge.)

The AI Brain skill automates the loop: say “wrap up” and Claude writes a tight Markdown note of the session into your AI Brain/ folder (with #tags + [[links]]); next session it reads back only the relevant notes — so Claude never starts from zero and you stop re-pasting the same context. Everything stays in your vault, browsable in Obsidian’s graph.

The full step-by-step (give Claude a permanent memory, then run the content factory on it) is here: ootto.ai/blog →

💡 It’s just local markdown you own — back it up / sync it however you like (iCloud, git, Obsidian Sync). Nothing leaves your machine except the notes you let Claude read.

Real results, not projections

Every number below is from a real run, published with the full method - not a projection.

• 36,369 views, 20,548 accounts reached - three reels a day, one account, seven days. First line to first lead →
• 560 comments classified, 78 posts scanned in one real Instagram audit run. Claude answered 560 comments →
• 31.1% median scroll depth across 727 sessions, 2,010 visitors from Instagram in one campaign. 2,000 blog visitors audit →

Installation

Claude Code plugin marketplace (recommended):

/plugin marketplace add Ootto-AI/claude-content-skills
/plugin install claude-content-skills@ootto-content-skills

Manual (macOS / Linux):

git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git
bash claude-content-skills/install.sh

Both copy the skills into ~/.claude/skills/. Restart Claude Code and the skills are available.

No Claude Code? Just paste them. Every skill file is a plain prompt — open it on GitHub, copy the prompt, and paste it into claude.ai with your idea.

How to use

1. The whole thing: run /content-factory (or paste its prompt). Give it your niche, your @handle, a viral reel to model (optional), and a CTA keyword — it drives the full pipeline and hands you a finished reel + the lead loop.
2. One step: run any skill on its own (e.g. /viral-hook-writer, /reel-builder) with your topic, audience, and goal.
3. Post, then feed the winners back into your Obsidian vault (via AI Brain) so the factory compounds. Repeat 3× a day, rotating the angle.

⭐ Star this repo

If these save you a content sprint, drop a star — it helps other small teams find them, and tells us which skill packs to build next.

Want it on autopilot? Meet Ootto

Running these by hand still means you open Claude, paste the idea, and post the reel. Ootto does the operations side for you — it connects your tools once, learns how your business works, and runs invoicing, lead follow-up, and reporting automatically, so you get your time back to actually create.

• Connects in ~3 minutes. No workflows to build.
• Self-learning. It reads your history instead of asking you to configure rules.
• Done-for-you. The skills are manual mode; Ootto is autopilot.

Book a 15-minute demo →

License

MIT — see LICENSE. Use them, fork them, adapt them.

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Part of the Ootto Skills family: invoicing, inbox, leads, scheduling, reporting, support — and now content. ootto.ai →