GTM Strategist Skills

Your AI go-to-market co-pilot. 12 skills that walk you through the complete GTM Strategist methodology by Maja Voje — from first strategy session to scaling your sales engine.

100 tasks. Each phase builds on the last. Tested with 1000+ companies.

Works with Claude Code, Claude Cowork, and Claude.ai.

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What This Is

Most AI prompts handle one task in isolation. But GTM doesn’t work that way — your competitor analysis should feed your positioning, your positioning should feed your pitch deck, your pitch deck should feed your sales process.

These 12 skills follow the complete GTM journey. You set up your product context once, then ask for what you need. The right skill activates and gives you tailored output for your specific product and market.

All outputs build on each other. By the end, you have a complete GTM playbook.

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The 12 Skills

Work through them in order (recommended) or jump to what you need right now.

Total: 100 tasks across 12 phases of your GTM journey.

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Quick Start

Step 1: Download the skills

Option A — Git clone (if you have Git):

git clone https://github.com/GTM-Strategist/gtm-strategist-skills.git
cd gtm-strategist-skills

Option B — Download ZIP: Click the green Code button on GitHub → Download ZIP → extract to a folder.

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Step 2: Pick how you’ll use them

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Step 3: Set up your product context

Easy way (recommended): Just start talking. Tell Claude about your product, market, and goals. It will interview you about what it needs and save the context for you.

Try: “I want to set up my GTM context. Let me tell you about my product.”

Manual way: Open my-gtm-context.md in any text editor and fill in the sections. You don’t need to complete everything — the skills will ask for anything that’s missing.

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Step 4: Start working

Tell Claude what you need in plain language:

• “Let’s start with the GTM foundations”
• “Help me figure out my pricing strategy”
• “I need to prepare for our product launch”
• “Help me build a sales deck”
• “What should I work on next?”

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How Skills Work Together

Phase 1-3: UNDERSTAND          Phase 4-6: BUILD              Phase 7-9: LAUNCH
┌─────────────────────┐   ┌─────────────────────┐   ┌─────────────────────┐
│ GTM Foundations      │──▶│ Building Product     │──▶│ Launch Assets       │
│ Collect Intelligence │──▶│ Setting Pricing      │──▶│ Communication Engine│
│ Validate Customers   │──▶│ Craft Positioning    │──▶│ Execute Launch      │
└─────────────────────┘   └─────────────────────┘   └─────────────────────┘
                                                              │
                                                              ▼
                                                    Phase 10-12: SCALE
                                                    ┌─────────────────────┐
                                                    │ Build GTM System    │
                                                    │ Run Marketing       │
                                                    │ Execute Sales       │
                                                    └─────────────────────┘

Each phase builds on the previous. Your competitor analysis feeds into positioning. Your positioning feeds into your pitch deck. Your pitch deck feeds into your sales process. Nothing exists in isolation.

All outputs are saved in the outputs/ folder so later skills can reference earlier work automatically.

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FAQ

Do I need to be technical? No. Claude Code requires typing in a terminal, but that’s just claude and then talking. Claude Cowork is a desktop app — no terminal needed.

Do I need an API key? Not necessarily. Both Claude Code and Cowork work with a regular Claude subscription (Pro at $20/mo, Max at $100/mo, or Team). An API key is only needed if you prefer pay-per-use billing.

Do I have to go in order? No, but it’s recommended — especially for your first product. Each phase builds on the previous. If you skip ahead, Claude will tell you what assumptions you’re making.

Can my team use this? Yes. Share the repo, have each person fill in their own my-gtm-context.md, and they can run the same skills independently.

How long does the full journey take? The methodology is designed for a 90-day GTM timeline. With Claude’s help, you can compress the thinking work significantly — but validation and execution still take real-world time.

What if I already have some GTM work done? Perfect. Tell Claude what you’ve already done (or fill in the “Prior Work” section of my-gtm-context.md) and jump to whatever phase you need.

Can I customize the skills? Absolutely. The skills are just markdown files in .claude/skills/. Edit them to match your workflow or methodology.

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About

These skills are based on the GTM Strategist methodology by Maja Voje, tested with 1000+ companies.

Want to go deeper?

• GTM Strategist Book — The complete methodology with case studies and templates
• GTM Strategist Masterclass — Video course walking through every phase with real examples
• GTM Strategist Checklist — The full interactive checklist with templates and workshops

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License

MIT — use freely, modify as needed.