Product Marketing Skills

Six packaged Claude skills for core product marketing work: context setup, messaging, competitive intelligence, customer research, go-to-market planning, and pricing.

These skills live in .claude/skills as packaged .skill files and share a common context file at .agents/product-marketing-context.md.

Included Skills

How It Works

1. Start with product-marketing-context.
2. Save shared context in .agents/product-marketing-context.md.
3. Run the specialized skills as needed. They should read the context file first and only ask for missing task-specific details.
4. Save strategy docs and working outputs in .agents unless your workflow requires another location.

Repository Layout

• .claude/skills: packaged skill files used by Claude
• .claude/.claude-plugin/plugin.json: Claude plugin metadata
• .agents/product-marketing-context.md: shared PMM context file
• CLAUDE.md: repo-level operating instructions for Claude
• my-gtm-context.md: reference template

Using With Claude

Claude Code / Claude Desktop

Open this repository as your working directory. Claude can use the packaged skills from .claude/skills directly.

Claude.ai Projects

Upload:

• CLAUDE.md
• The packaged .skill files from .claude/skills
• Optionally .agents/product-marketing-context.md if you want to preload context

Do not look for unpacked SKILL.md folders in this repo. The shipped artifacts are the .skill packages themselves.

Recommended Workflow

1. Create or update product context.
2. Define messaging and positioning.
3. Run customer research and competitive intelligence.
4. Build pricing and packaging guidance.
5. Turn that strategy into a GTM plan.

The PMM Signal Pack

Built for Claude Fable 5. Six skills for the evidence-heavy side of product marketing - reading everything you already have and pulling the signal out of it. Where the skills above help you produce (positioning, messaging, competitive, research, pricing, GTM), the Signal Pack helps you see: point it at your call transcripts, reviews, competitor pages, and your own copy, and it returns a structured, sourced read of it. Fable 5’s 1M-token context window can hold your whole evidence base in a single run, which is what these jobs need. Each skill also carries a fallback for everyday models.

• win-loss-reasons - the real reasons you win and lose, what buyers said vs what the pattern shows, ranked and cited to the calls
• objection-library - every buyer objection, in their words, ranked by frequency and tagged to funnel stage
• message-consistency-check - where your core message says different things across your live surfaces
• positioning-map - the whole competitive field side by side, crowded claims and unclaimed angles
• claim-check - every claim in your messaging checked against your evidence, flagging the ones running on faith
• customer-language-bank - the exact words buyers use, ranked, mapped against your current copy

To install: download this repo, then drop the pmm-signal-pack folder into your Claude skills directory. Full details in pmm-signal-pack/README.md.

Notes

• This repo ships 6 PMM skills.
• Use .agents/product-marketing-context.md for shared context.
• If you add more skills later, update README.md, CLAUDE.md, and .claude/.claude-plugin/plugin.json together.