Claude Code skills for copywriting, advertising, SEO, design, and more.
Overview
Claude Code skills for copywriting, advertising, SEO, design, and more.
README
Skills
Claude Code skills for copywriting, advertising, SEO, design, and more.
Each skill is a self-contained markdown file that gives Claude deep domain knowledge. Drop one into your project and invoke it with a slash command.
Available Skills
Writing & Copy
| Skill | Command | What it does |
|---|---|---|
| Ogilvy Copywriting | /ogilvy |
David Ogilvy’s advertising principles — positioning, headlines, promises, brand voice. |
| Copywriting | /copywriting |
Write marketing copy that is clear, compelling, and drives action. |
| Copy Editing | /copy-editing |
Systematically improve existing copy through focused editing passes. |
| Stop Slop | /stop-slop |
Remove AI writing patterns from prose. |
Design & Frontend
| Skill | Command | What it does |
|---|---|---|
| Frontend Design | /frontend-design |
Create distinctive, production-grade frontend interfaces. |
| Make Interfaces Feel Better | /make-interfaces-feel-better |
Design engineering principles for polished interfaces. |
| Emil Design Eng | /emil-design-eng |
Emil Kowalski’s philosophy on UI polish and component design. |
| Apple Design | /apple-design |
Apple’s fluid, physical motion & interface design, translated for the web. Vendored from emilkowalski/skills. |
| Web Design Guidelines | /web-design-guidelines |
Review UI code for Web Interface Guidelines compliance. |
| Vercel React Best Practices | /vercel-react-best-practices |
React and Next.js performance optimization from Vercel. |
| App Store Screenshots | /app-store-screenshots |
Generate App Store screenshots as advertisements with Next.js. |
| Impeccable | /impeccable |
23-command design suite — craft, shape, critique, audit, polish, animate, colorize, and more. Vendored from pbakaus/impeccable under Apache-2.0 (see impeccable/NOTICE.md). |
SEO & Marketing
| Skill | Command | What it does |
|---|---|---|
| SEO Audit | /seo-audit |
Identify SEO issues and provide actionable recommendations. |
| Schema Markup | /schema-markup |
Implement schema.org markup for rich search results. |
| Programmatic SEO | /programmatic-seo |
Build SEO-optimized pages at scale using templates and data. |
| Content Strategy | /content-strategy |
Plan content that drives traffic, builds authority, and generates leads. |
| Competitor Alternatives | /competitor-alternatives |
Create competitor comparison pages for SEO and sales enablement. |
| Page CRO | /page-cro |
Analyze marketing pages and improve conversion rates. |
| Analytics Tracking | /analytics-tracking |
Set up tracking that provides actionable insights. |
Video — HyperFrames
Skills for HyperFrames by HeyGen — write HTML, render video. Vendored from heygen-com/hyperframes under Apache-2.0 (see LICENSE-hyperframes).
| Skill | Command | What it does |
|---|---|---|
| HyperFrames | /hyperframes |
Author HTML video compositions, timelines, captions, voiceovers, transitions. |
| HyperFrames CLI | /hyperframes-cli |
Dev loop: init, lint, inspect, preview, render, doctor. |
| HyperFrames Media | /hyperframes-media |
Asset preprocessing — TTS, transcription, background removal. |
| HyperFrames Registry | /hyperframes-registry |
Install registry blocks and components into compositions. |
| Website to HyperFrames | /website-to-hyperframes |
Capture a website and turn it into a video composition. |
| Remotion to HyperFrames | /remotion-to-hyperframes |
Port an existing Remotion project to HyperFrames. |
| Contribute Catalog | /contribute-catalog |
Author and submit a new HyperFrames registry block or component. |
| GSAP | /gsap |
GSAP timelines, easing, stagger inside HyperFrames. |
| Anime.js | /animejs |
Anime.js adapter patterns for HyperFrames. |
| WAAPI | /waapi |
Web Animations API adapter patterns for HyperFrames. |
| CSS Animations | /css-animations |
Seek-deterministic CSS keyframes for HyperFrames. |
| Lottie | /lottie |
Lottie and dotLottie inside HyperFrames. |
| Three.js | /three |
Three.js / WebGL canvas layers driven by hf-seek. |
| TypeGPU | /typegpu |
TypeGPU and raw WebGPU shader effects for HyperFrames. |
| Tailwind | /tailwind |
Tailwind v4 browser-runtime patterns for HyperFrames. |
Performance & Architecture
Vendored from brotzky/performance-skills via performance.dev/skills.
| Skill | Command | What it does |
|---|---|---|
| Conductor Rewrite Performance | /conductor-rewrite-performance |
Optimize local-first React desktop apps — taming re-render cascades, slow streaming lists, and profiling Tauri without DevTools. |
| Linear Local-First Architecture | /linear-local-first-architecture |
Make web apps feel instant — local-first sync, optimistic updates, eliminating spinners and perceived latency. |
Code Review & Engineering
| Skill | Command | What it does |
|---|---|---|
| Adversarial Review | /adversarial-review |
Review a diff like a skeptic — assume it’s broken, try to break it, and only report findings that survive an independent refutation pass. Scales from one inline pass to a multi-agent fan-out (one skeptic per domain → adversarial verify → synthesis). |
Install
Copy a skill to your global Claude Code skills directory:
# Install a single skill (e.g., ogilvy)
mkdir -p ~/.claude/skills/ogilvy
curl -o ~/.claude/skills/ogilvy/SKILL.md \
https://raw.githubusercontent.com/boraoztunc/skills/main/ogilvy/SKILL.md
Some skills have extra reference files. To get everything:
# Clone the repo and symlink what you need
git clone https://github.com/boraoztunc/skills.git
ln -s $(pwd)/skills/ogilvy ~/.claude/skills/ogilvy
How Skills Work
A skill is a SKILL.md file with YAML frontmatter (name, description) and markdown body. Claude Code loads it automatically when you invoke the slash command. The description tells Claude when to activate the skill — write it like a trigger condition, not a summary.
License
MIT
Recommended Tools
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Install
npx skillfish add boraoztunc/skills